Adobe Journey Optimizer vs. Sendblaster

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 8.2 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Sendblaster
Score 7.0 out of 10
N/A
SendBlaster is the eponymous lean, list management / newsletter-centric email marketing software from the Italian company founded in 2006, basically for creating newsletters in a WYSIWYG editor and sending them out to the multitudes, with tools facilitating this: programmable tags, personalization, link checking, embedded image support, file importing, templates, and help from partner Mailstyler (free) for newsletter optimization and styling. Bulk mailing is managed for free with Sendblaster…N/A
Pricing
Adobe Journey OptimizerSendblaster
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Journey OptimizerSendblaster
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Journey OptimizerSendblaster
Features
Adobe Journey OptimizerSendblaster
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Journey Optimizer
-
Ratings
Sendblaster
8.6
2 Ratings
8% above category average
WYSIWYG email editor00 Ratings6.52 Ratings
Dynamic content00 Ratings7.52 Ratings
Ability to test dynamic content00 Ratings8.02 Ratings
Landing pages00 Ratings10.01 Ratings
A/B testing00 Ratings10.01 Ratings
Mobile optimization00 Ratings7.52 Ratings
Email deliverability reporting00 Ratings9.52 Ratings
List management00 Ratings10.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Journey Optimizer
-
Ratings
Sendblaster
8.0
1 Ratings
5% above category average
Standard reports00 Ratings8.01 Ratings
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All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Journey OptimizerSendblaster
Likelihood to Recommend
7.9
(22 ratings)
9.5
(2 ratings)
Usability
7.2
(22 ratings)
-
(0 ratings)
User Testimonials
Adobe Journey OptimizerSendblaster
Likelihood to Recommend
Adobe
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
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Sendblaster
Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
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Pros
Adobe
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
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Sendblaster
  • Rendering HTML source code
  • Managing mailing lists
  • You can control the speed of email broadcasts
  • Ease of importing lists
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Cons
Adobe
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
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Sendblaster
  • The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
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Usability
Adobe
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
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Sendblaster
No answers on this topic
Alternatives Considered
Adobe
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
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Sendblaster
Doesn't apply.
Read full review
Return on Investment
Adobe
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
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Sendblaster
  • Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
  • Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
  • We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.
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ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer