TrustRadius

Adobe Mix Modeler vs. Singular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Mix Modeler
Score 0.0 out of 10
N/A
Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adobe Mix Modeler is a marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and plan marketing budget allocations across paid, earned,…N/A
Singular
Score 8.0 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Pricing
Adobe Mix ModelerSingular
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Mix ModelerSingular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Mix ModelerSingular
Best Alternatives
Adobe Mix ModelerSingular
Small Businesses
Agency Analytics
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Score 9.1 out of 10
Agency Analytics
Agency Analytics
Score 9.1 out of 10
Medium-sized Companies
Supermetrics
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Score 9.8 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Mix ModelerSingular
Likelihood to Recommend
-
(0 ratings)
8.0
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Adobe Mix ModelerSingular
Likelihood to Recommend
Adobe
No answers on this topic
Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
Read full review
Pros
Adobe
No answers on this topic
Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
Verified User
Anonymous
Read full review
Cons
Adobe
No answers on this topic
Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
Verified User
Anonymous
Read full review
Support Rating
Adobe
No answers on this topic
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
Read full review
Alternatives Considered
Adobe
No answers on this topic
Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
Verified User
Anonymous
Read full review
Return on Investment
Adobe
No answers on this topic
Singular
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
Verified User
Anonymous
Read full review
ScreenShots

Adobe Mix Modeler Screenshots

Screenshot of unified marketing sources. Connect all relevant data sources — including aggregate and event-level data —through a single, AI-driven system. This offers comprehensive measurement and precise channel attribution, so that a marketing budget can be based on holistic results, total incremental ROI, and impact across channels.Screenshot of advanced modeling techniques. Unlock consistent and comprehensive measurement insights for both bottom-up and top-down modeling approaches using proprietary AI and machine learning (ML). This technology integrates advanced multi-touch attribution with marketing mix modeling machine learning methodologies, ensuring measurements are as robust, granular, and accurate as possible.Screenshot of model insights used to guide strategy and optimizations, such as summarized marketing performance, channel contributions, and incrementality scoring, as well as options to dive deeper into historical performance over time, or event-level attribution insights.Screenshot of model transparency, to support investment and planning decisions with visibility into the statistical significance of model results.Screenshot of business factor insights. These enhance measurement, forecasting, and planning by ingesting data from internal and external business factors that affect marketing performance.