Singular provides a powerful combination of reporting automation and mobile attribution, critical for most marketers.
April 05, 2019

Singular provides a powerful combination of reporting automation and mobile attribution, critical for most marketers.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Singular (formerly Apsalar)

I brought in Singular as a solution to automate our manual reporting process and reduce errors in our existing system. We previously directly integrated APIs and manually pivoted CSV reports and UI logins, but moved to Singular to streamline these efforts. Singular was primarily used by our performance marketing department.
  • Reporting automation: that reporting is not standardized across vendors is one of the biggest challenges in the mobile marketing ecosystem.
  • Data audit and monitoring: Singular would check for any discrepancies and gaps in our data to ensure that nothing is broken.
  • Creative reporting and analysis: it is challenging to get creative reporting across channels.
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
  • Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
  • Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
  • Reduced error rate (and therefore troubleshooting) of reporting.
Singular is a different offering than the pure play attribution vendors listed, and also different than Branch. Instead, Singular provides the combination of an automated reporting platform (similar to Funnel) and combines it with an attribution platform (similar to AppsFlyer). By merging these solutions, they are able to consolidate both reporting and attribution efforts.
Singular is well suited for handling substantial budgets with many manual components. For example, running a budget of > $1M per month across more than ten different advertising channels. Singular is also well suited to handle reporting from various platforms and map spend to the appropriate destination (iOS, Android, Web). Singular is more appropriate with app-centric and cross-platform businesses and is less appropriate for pure-play web advertisers.