Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.
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Synerise
Score9.6 out of 10
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Synerise is a Customer Data and Experience Platform (CDXP) that centralizes and utilizes customer data to enhance marketing and engagement. Synerise leverages artificial intelligence to aggregate data from various sources, creating detailed, real-time customer profiles. Synerise's is powered by TerrariumDB, its proprietary database engine designed specifically for behavioural intelligence, real-time computing. AI Engine. Its AI algorithms participated in: Rakuten Data Challenge 2020;…
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Pricing
Adobe Real-Time CDP
Synerise
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Real-Time CDP
Synerise
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.
Pricing
“Pay-As-You-Go” is the basic pricing model for the Synerise usage. The cost of the platform is based on consumption, calculated as the collection, storage and processing/executing of data in any corresponding period (a month/quarter). This model offers a low entry point and is easy to scale as your business grows. Each functionality of the platform is available for one fee. Wherefore businesses can use a wide range of functionalities without incurring additional costs.
For an accurate quote, contact a Synerise Certified Partner.
Senior Consultant in Professional Services at PWC (Computer Software, 10,001+ employees)
Chose Adobe Real-Time CDP
Synerise - All segments are real-time. We do not need to wait for the batch process. Data automations/transformation processes in SAS 360 - do not know well. However, AEP has better UI.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
In any scenario where we have a unique offline and online 'Person ID,' we are able to see great results with profile stitching within CDP. In cases where we do not have a unique Person ID between datasets, we find ourselves at a point where we would need to change our architecture to have the same Person ID to see results.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It helps faster deal cycles, higher win rated and a lot better prioritisation of leads. The churn rate is low this leads to a higher lifetime value. All decisions are now impacted with the real time data provided by Adobe Real-Time Customer Data Platform. It is very useful in increasing average revenue per customer hence this rating is well justified for the product
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Real time access of data Very popular so no need of marketing Customer profiles are updated immediately and easy to access multiple customer data Apt for both business to customers and business to business accounts Maintains strong focus on customer growth and standard profiles Privacy and confidentiality is better when compared to other customer data profile softwares
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
