Adobe XD vs. Optimal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe XD
Score 7.0 out of 10
N/A
Adobe XD is a prototyping and UX/UI option for website and mobile application design, featuring a range of UI tools and and templates, a versatile artboard and contextual layer panels, and deep integration with Adobe's creative suite of products for fast import of objects from these applications.
$33.99
per month per license
Optimal
Score 9.1 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Pricing
Adobe XDOptimal
Editions & Modules
Individual
$9.99 ($119.88)
per month (annual, prepaid)
Students & Teachers - All Apps
$19.99 ($239.88)
per month, annual plan (for the year)
Business - Single App
$33.99
per month per license
Business - All Apps
$79.99
per month per license
Schools & Universities - Institution Wide
Contact Sales
Starter
$2388
per year
Enterprise
Custom
Offerings
Pricing Offerings
Adobe XDOptimal
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe XDOptimal
Best Alternatives
Adobe XDOptimal
Small Businesses
OmniGraffle
OmniGraffle
Score 9.5 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
OmniGraffle
OmniGraffle
Score 9.5 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.6 out of 10
Enterprises
OmniGraffle
OmniGraffle
Score 9.5 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe XDOptimal
Likelihood to Recommend
5.5
(34 ratings)
9.0
(11 ratings)
Likelihood to Renew
7.7
(3 ratings)
-
(0 ratings)
Usability
5.5
(3 ratings)
8.0
(2 ratings)
Support Rating
8.3
(16 ratings)
8.9
(3 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe XDOptimal
Likelihood to Recommend
Adobe
If its already part of your organization, and they have a license for Creative Cloud, its worth learning. It doesnt take long to get started, but compared to other software in the same field, its lacking in many ways, from quality of life features to just simply not having the option for Darkmode. Even for website design, UX/UI, and mocking up proof-of-concepts, there are much better tools like Figma.
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Optimal Workshop
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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Pros
Adobe
  • Easy and simple animations.
  • Good tool for website mock-ups.
  • Easy user interface and tools that are like most Adobe products.
  • You can share a dev link and it displays all assets for developers to download or user like it's very own style guide.
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Optimal Workshop
  • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
  • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
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Cons
Adobe
  • Doesn’t have image editing tools, so having to go back to Photoshop or Lightroom just to make a sight edit can be a pain.
  • Could add some text editing functionality. It feels silly that I have to draw a line under text when I should just be able to underline.
  • Would be nice to have some real-time collaboration functionality.
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Optimal Workshop
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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Likelihood to Renew
Adobe
We utilize many of the applications in the Adobe CC suite and our usage of this application came about simply because it was the one that was already paid for. Bearing that in mind we will definitely be renewing the software upon the expiration of the licensing. I am not sure if this is the solution we would go with were it not already included, we would have to evaluate all other options
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Optimal Workshop
No answers on this topic
Usability
Adobe
Adobe XD is basically on life-support now, there are much better software out there that do everything XD can do, and a few that you don't even have to pay a monthly subscription fee on. While Adobe XD is great as shortcuts that are used in other CC software works, and its integration with CC is great. But it still lacks compared to its closest competitor.
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Optimal Workshop
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
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Support Rating
Adobe
I have not had a need to connect with the Adobe XD support team as of yet, but from past experience when dealing with the other products, the support has been very very good, and I would have no reason to think that this product would be any different. There are a good number of training videos on the Adobe site for this product as well as on other social media sites so a quick search should let you find the answers in several different ways.
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Optimal Workshop
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
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Implementation Rating
Adobe
Implementation was a snap
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Optimal Workshop
No answers on this topic
Alternatives Considered
Adobe
Before XD came to the company, screens were designed in Illustrator or Photoshop and a PDF presentation was generated, which was extremely time-consuming. XD saved us a lot of time (and money) by generating interactive prototypes, which are much more tangible for the client than a PDF. The "fight" with Figma is frequent. Both have features in which they are better than their competition. And, while I still choose Adobe XD, don't rule out moving to Figma with its multiple updates.
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Optimal Workshop
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
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Return on Investment
Adobe
  • Ease of use means we are up and running in no time.
  • Integrates and is a part of the Adobe CC platform (which we already subscribe to) so there was no additional cost.
  • Online proofing and developer handoff links are the icing on the cake. Keeps everything in one place.
  • Handles all our assets (mostly created in Illustrator) like a dream. Even imports native Photoshop docs, too, so that saves us so much time round tripping.
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Optimal Workshop
  • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
  • Optimal Workshop has helped investigated the labeling on several websites.
  • Optimal Workshop has also support in the investigation of UX in navigations.
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ScreenShots