Adthena vs. Bluepear

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.2 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Bluepear
Score 0.0 out of 10
N/A
Bluepear is a system for monitoring branded search activities among affiliates, resellers, and competitors using artificial intelligence on major search platforms worldwide. It supports brands dependent on search marketing by continuously watching for compliance issues and unauthorized ad usage across various regions and devices. Functionality includes: Continuous surveillance of branded queries around the clock to identify compliance problems and instances of ad…N/A
Pricing
AdthenaBluepear
Editions & Modules
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Offerings
Pricing Offerings
AdthenaBluepear
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdthenaBluepear
Best Alternatives
AdthenaBluepear
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Semrush
Semrush
Score 8.6 out of 10
Semrush
Semrush
Score 8.6 out of 10
Enterprises

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All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaBluepear
Likelihood to Recommend
8.0
(3 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaBluepear
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Bluepear
No answers on this topic
Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Bluepear
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Bluepear
No answers on this topic
Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Bluepear
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Bluepear
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Bluepear
No answers on this topic
ScreenShots