Adthena vs. Convertro (discontinued)

Adthena

Adthena

13 Reviews and Ratings

Convertro (discontinued)

Convertro (discontinued)

2 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adthena	Score 6.3 out of 10	N/A	Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…	N/A
Convertro (discontinued)	Score 5.9 out of 10	N/A	Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.	N/A

Pricing

Adthena

Convertro (discontinued)

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Adthena	Convertro (discontinued)
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adthena	Convertro (discontinued)
Top Pros	Pro Machine learning Pro Easy interface	No answers on this topic
Top Cons	Minus Account management	Minus Data sources Minus End to end Minus End solution

Best Alternatives
	Adthena	Convertro (discontinued)
Small Businesses	Nozzle Score 10.0 out of 10	Supermetrics Score 9.0 out of 10
Medium-sized Companies	Similarweb Score 8.3 out of 10	Alteryx Score 9.1 out of 10
Enterprises	No answers on this topic	Alteryx Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adthena	Convertro (discontinued)
Likelihood to Recommend	8.0 (3 ratings)	1.0 (1 ratings)
Support Rating	8.0 (1 ratings)	- (0 ratings)

User Testimonials
	Adthena	Convertro (discontinued)
Likelihood to Recommend	Adthena By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Discontinued Products I am unable to answer this, as they have still not been able to provide data of any value after two years. Incentivized Verified User Anonymous Read full review
Pros	Adthena Track and monitor spend and performance against competitors. Identify missed keyword opportunities. Informs our campaign and keyword budgeting/bidding on a daily basis. Incentivized Verified User Anonymous Read full review	Discontinued Products Respond to emails Incentivized Verified User Anonymous Read full review
Cons	Adthena Slow performance. Ranking options are not detailed enough. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	Discontinued Products No apparent end-to-end solution for implementation. Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup. No universal tagging method. Numerous tags to be implemented based on a variety of data sources. After 2 years of working on implementation, data is still not being captured consistently. Convertro looks to us for solutions rather than providing any. Incentivized Verified User Anonymous Read full review
Support Rating	Adthena Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	Discontinued Products No answers on this topic
Alternatives Considered	Adthena You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Discontinued Products Visual IQ - much simpler and effective setup. Incentivized Verified User Anonymous Read full review
Return on Investment	Adthena Improved competitive analysis Insightful data that helps improve client trust Indentifying opportunities for keyword expansions Incentivized Verified User Anonymous Read full review	Discontinued Products The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes. Incentivized Verified User Anonymous Read full review
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