Adthena vs. Dabudai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.2 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Dabudai
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Dabudai is a Search Intelligence Platform that helps teams measure and improve how their brand shows up in AI-generated answers (ChatGPT, Gemini/Google AI Overviews, Perplexity). Dabudai grounds monitoring in business context by pulling customer questions and recurring requests from connected sales/CS software, combining them with the client's ICP map and knowledge base, and enriching this with high-intent long-tail queries from Google. Based on this, Dabudai builds and runs ICP-oriented prompt…
$49
per month Per domain
Pricing
AdthenaDabudai
Editions & Modules
No answers on this topic
Business
49-699
per month Per domain
Agency (White-label)
135-160
per month Per client
Enterprise
Сustom
per month Custom
Offerings
Pricing Offerings
AdthenaDabudai
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBusiness starts at $49/month per domain. Agency pricing is $160/month per client (white-label). Enterprise plans are custom based on scope (brands/clients, prompts, support
More Pricing Information
Community Pulse
AdthenaDabudai
Best Alternatives
AdthenaDabudai
Small Businesses
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
Semrush
Semrush
Score 8.6 out of 10
Semrush
Semrush
Score 8.6 out of 10
Enterprises

No answers on this topic

No answers on this topic

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User Ratings
AdthenaDabudai
Likelihood to Recommend
8.0
(3 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaDabudai
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Dabudai
No answers on this topic
Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Dabudai
No answers on this topic
Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Dabudai
No answers on this topic
Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Dabudai
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Dabudai
No answers on this topic
Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Dabudai
No answers on this topic
ScreenShots

Dabudai Screenshots

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