Adthena vs. GoodRx for Healthcare Professionals

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

GoodRx is a great tool if you don't have insurance or your medications aren't covered. It offers deals on many, many different prescriptions and can help people save a significant amount of money without a lot of labor. Anyone who has computer/printer or phone/app access can utilize its features, so it's very accessible to the majority of people.

Incentivized

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Convenient. Very easy to access and use.
• Efficient. The interface is very user-friendly and easy to understand.
• Saves money. It definitely does what it sets out to do - save people money!

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• Knowing that many people, on some of these medicines, are elderly and would appreciate saving a couple of dollars, it would be nice to have a way to use GoodRX without a computer or phone.
• Submit/request button. If someone's medicine isn't included in the program, it may be helpful to have a way to monitor demand.
• A tool to help you measure how much you save each year would be neat to see.

Incentivized

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

I haven't ever heard of competitors of GoodRx, and I've never had a reason to look anywhere else. I've always had a good experience with GoodRx, no issues or questions from the pharmacies at all! Very convenient and it's nice to have a quick way to save a bit of money.

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Saves our employees money.
• Boosts morale - it's nice that employees can talk about saving money together.

Incentivized