Adthena vs. Market Logic

Adthena

13 Reviews and Ratings

Market Logic

1 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adthena	Score 6.3 out of 10	N/A	Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…	N/A
Market Logic	Score 9.0 out of 10	N/A	Market Logic in Berlin makes enterprise software. This includes Insights Portals to share and promote knowledge, Intelligence Portals to analyze markets and competitors, and the Market Insights Platforms to generate insights from data and inject these in business processes. The software is used to drive customer centricity in consumer-packaged goods, healthcare, retail, financial services, telecom, travel and media sectors.	N/A

Pricing

Adthena

Market Logic

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Adthena	Market Logic
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

—

—

More Pricing Information

Community Pulse
	Adthena	Market Logic
Top Pros	Pro Machine learning Pro Easy interface	No answers on this topic
Top Cons	Minus Account management	No answers on this topic

Best Alternatives
	Adthena	Market Logic
Small Businesses	Nozzle Score 10.0 out of 10	Notion Score 8.7 out of 10
Medium-sized Companies	Similarweb Score 8.2 out of 10	RWS Tridion Sites Score 9.0 out of 10
Enterprises	No answers on this topic	RWS Tridion Sites Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adthena	Market Logic
Likelihood to Recommend	8.0 (3 ratings)	9.0 (1 ratings)
Support Rating	8.0 (1 ratings)	- (0 ratings)

User Testimonials
	Adthena	Market Logic
Likelihood to Recommend	Adthena By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Market Logic Software Easy to manage knowledge repository if you have more than a few information channels gathering insights but are living in a silo. E.g. survey results, NPS data, social listening, media monitoring etc. MarketLogic becomes a singular platform to research relevant information from all of your information sources. Incentivized Verified User Anonymous Read full review
Pros	Adthena Track and monitor spend and performance against competitors. Identify missed keyword opportunities. Informs our campaign and keyword budgeting/bidding on a daily basis. Incentivized Verified User Anonymous Read full review	Market Logic Software Knowledge management Competitive intelligence Agile research Incentivized Verified User Anonymous Read full review
Cons	Adthena Slow performance. Ranking options are not detailed enough. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	Market Logic Software Customer service AI assistance Software reliability issues Incentivized Verified User Anonymous Read full review
Support Rating	Adthena Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	Market Logic Software No answers on this topic
Alternatives Considered	Adthena You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Market Logic Software Wasn't involved in the evaluation of this product Incentivized Verified User Anonymous Read full review
Return on Investment	Adthena Improved competitive analysis Insightful data that helps improve client trust Indentifying opportunities for keyword expansions Incentivized Verified User Anonymous Read full review	Market Logic Software Improved research efficiencies Value for money, better ROI Information is used more effectively across all LOBs than before Incentivized Verified User Anonymous Read full review
ScreenShots