Adthena vs. Ubersuggest

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.2 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Ubersuggest
Score 8.4 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
Pricing
AdthenaUbersuggest
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaUbersuggest
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdthenaUbersuggest
Features
AdthenaUbersuggest
SEO
Comparison of SEO features of Product A and Product B
Adthena
-
Ratings
Ubersuggest
8.6
9 Ratings
12% above category average
Keyword analysis00 Ratings9.59 Ratings
Backlink management00 Ratings9.08 Ratings
SERP ranking tracking00 Ratings9.09 Ratings
Page grader00 Ratings9.58 Ratings
Competitive analysis00 Ratings9.08 Ratings
Site audit / diagnostics00 Ratings8.59 Ratings
Site recommendations00 Ratings8.58 Ratings
Task management00 Ratings6.05 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adthena
-
Ratings
Ubersuggest
8.2
6 Ratings
8% above category average
Local SEO00 Ratings6.05 Ratings
Social SEO00 Ratings7.55 Ratings
Mobile SEO00 Ratings10.05 Ratings
Global SEO00 Ratings9.56 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adthena
-
Ratings
Ubersuggest
8.0
7 Ratings
5% below category average
Multi-domain support00 Ratings7.56 Ratings
Integration with web analytics tools00 Ratings8.57 Ratings
Best Alternatives
AdthenaUbersuggest
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Semrush
Semrush
Score 8.6 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises

No answers on this topic

Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaUbersuggest
Likelihood to Recommend
8.0
(3 ratings)
9.0
(10 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(3 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
10.0
(3 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AdthenaUbersuggest
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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NP Digital
Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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NP Digital
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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NP Digital
  • Improve the user interface.
  • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
  • Improve keyword research for other languages than English.
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Likelihood to Renew
Adthena
No answers on this topic
NP Digital
Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
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Usability
Adthena
No answers on this topic
NP Digital
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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NP Digital
They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
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Online Training
Adthena
No answers on this topic
NP Digital
Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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NP Digital
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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NP Digital
  • Has helped with keeping our blog topics fresh for clients.
  • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
  • The site audit function has helped us to sell website redesigns as well as SEO packages.
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