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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adthena

    Score6.2 out of 10
    N/AAdthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A

    Ubersuggest

    Score8.1 out of 10
    N/AUberSuggest is a search engine optimization software solution offered by NP Digital.N/A
    Pricing
    AdthenaUbersuggest
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdthenaUbersuggest
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AdthenaUbersuggest
    Considered Both Products
    Adthena
    No answer on this topic
    NP Digital
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    No answers on this topic
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    9 Answers
    Features
    AdthenaUbersuggest
    SEO
    Comparison of SEO features of Adthena and Ubersuggest
    Feature
    Adthena
    -
    Ratings
    Ubersuggest
    8.6
    9 Ratings
    11% above category average
    Keyword analysis00 Ratings9.59 Ratings
    Backlink management00 Ratings9.08 Ratings
    SERP ranking tracking00 Ratings9.09 Ratings
    Page grader00 Ratings9.58 Ratings
    Competitive analysis00 Ratings9.08 Ratings
    Site audit / diagnostics00 Ratings8.59 Ratings
    Site recommendations00 Ratings8.58 Ratings
    Task management00 Ratings6.05 Ratings
    SEO Channels
    Comparison of SEO Channels features of Adthena and Ubersuggest
    Feature
    Adthena
    -
    Ratings
    Ubersuggest
    8.2
    6 Ratings
    8% above category average
    Local SEO00 Ratings6.05 Ratings
    Social SEO00 Ratings7.55 Ratings
    Mobile SEO00 Ratings10.05 Ratings
    Global SEO00 Ratings9.56 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Adthena and Ubersuggest
    Feature
    Adthena
    -
    Ratings
    Ubersuggest
    8.0
    7 Ratings
    5% below category average
    Multi-domain support00 Ratings7.56 Ratings
    Integration with web analytics tools00 Ratings8.57 Ratings
    Best Alternatives
    AdthenaUbersuggest
    Small Businesses
    No answers on this topic
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdthenaUbersuggest
    Likelihood to Recommend
    8.0
    (3 ratings)
    9.0
    (10 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    AdthenaUbersuggest
    Likelihood to Recommend
    Adthena
    By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
    Incentivized
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    NP Digital
    Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
    Incentivized
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    Pros
    Adthena
    • Track and monitor spend and performance against competitors.
    • Identify missed keyword opportunities.
    • Informs our campaign and keyword budgeting/bidding on a daily basis.
    Incentivized
    Read full review
    NP Digital
    • Monitoring broken links - helps optimise your Google ranking
    • Researching hashtags and keywords for website and social media to keep relevant
    • Researching competitor keywords to get a competitive advantage
    Incentivized
    Read full review
    Cons
    Adthena
    • Slow performance.
    • Ranking options are not detailed enough.
    Incentivized
    Read full review
    NP Digital
    • Improve the user interface.
    • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
    • Improve keyword research for other languages than English.
    Incentivized
    Read full review
    Likelihood to Renew
    Adthena
    No answers on this topic
    NP Digital
    Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
    Incentivized
    Read full review
    Usability
    Adthena
    No answers on this topic
    NP Digital
    It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
    Incentivized
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    Support Rating
    Adthena
    Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
    Incentivized
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    NP Digital
    They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
    Incentivized
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    Online Training
    Adthena
    No answers on this topic
    NP Digital
    Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
    Incentivized
    Read full review
    Alternatives Considered
    Adthena
    You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
    Incentivized
    Read full review
    NP Digital
    Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
    Incentivized
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    Return on Investment
    Adthena
    • Improved competitive analysis
    • Insightful data that helps improve client trust
    • Indentifying opportunities for keyword expansions
    Incentivized
    Read full review
    NP Digital
    • Has helped with keeping our blog topics fresh for clients.
    • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
    • The site audit function has helped us to sell website redesigns as well as SEO packages.
    Incentivized
    Read full review
    ScreenShots