What users are saying about

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

Google PageSpeed Insights

9 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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Google PageSpeed Insights

We like Google PageSpeed Insights because it's rather simple to use and it fits all sorts of projects on the web, like simple landing pages, e-commerce, blogs and much more. It's great for the quality assurance stage, but it also provides insights and it needs to be considered right from the start.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Google PageSpeed Insights
8.2
Keyword analysis
Advanced Web Ranking
5.0
Google PageSpeed Insights
6.0
Backlink management
Advanced Web Ranking
7.0
Google PageSpeed Insights
SERP ranking tracking
Advanced Web Ranking
7.5
Google PageSpeed Insights
Page grader
Advanced Web Ranking
7.0
Google PageSpeed Insights
9.0
Competitive analysis
Advanced Web Ranking
6.5
Google PageSpeed Insights
6.0
Site audit / diagnostics
Advanced Web Ranking
7.0
Google PageSpeed Insights
10.0
Site recommendations
Advanced Web Ranking
6.0
Google PageSpeed Insights
10.0
Task management
Advanced Web Ranking
6.0
Google PageSpeed Insights

SEO Channels

Advanced Web Ranking
7.0
Google PageSpeed Insights
10.0
Local SEO
Advanced Web Ranking
7.0
Google PageSpeed Insights
Social SEO
Advanced Web Ranking
6.5
Google PageSpeed Insights
Mobile SEO
Advanced Web Ranking
8.0
Google PageSpeed Insights
10.0
Global SEO
Advanced Web Ranking
6.5
Google PageSpeed Insights
10.0

SEO Platform & Account Management

Advanced Web Ranking
7.7
Google PageSpeed Insights
8.0
Multi-domain support
Advanced Web Ranking
8.0
Google PageSpeed Insights
Integration with web analytics tools
Advanced Web Ranking
7.5
Google PageSpeed Insights
8.0

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
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Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • Could have better mobile analysis
  • Some performance requirements are somewhat difficult to meet
  • You don't need to get a 100% grade to have a greatly optimized website
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Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
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Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Since it's a free tool, we can't recommend it enough.
  • It only requires a small amount of time to get used to and be able to make improvements on the website.
  • I think the negative impact may be the "grade" issue because some clients ask to get "100%" and it depends on the tools and web hosting you are using.
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Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google PageSpeed Insights

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details