Adverity vs. Azure Data Factory

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

Best scenario is for ETL process. The flexibility and connectivity is outstanding. For our environment, SAP data connectivity with Azure Data Factory offers very limited features compared to SAP Data Sphere. Due to the limited modelling capacity of the tool, we use Databricks for data modelling and cleaning. Usage of multiple tools could have been avoided if adf has modelling capabilities.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• Data Ingestion - it works very well with numerous data sources.
• Data pipeline orchestration: It is a generic, popular tool for orchestrating data pipelines.
• Works well in Azure ecosystem, Azure services and data platforms like Databricks.
• It is a serverless and scalable solution for cloud data integration.

Incentivized

• Rigid data visualization tools
• Transformations are locked in to Adverity-specific ways of enriching data
• No integrations with standard tool sets like dbt or SQL

Incentivized

• Granularity of Errors: Sometimes, Azure Data Factory provides error messages that are too generic or vague for us, making it challenging to pinpoint the exact cause of a pipeline failure. Enhanced error messages with more actionable details would greatly assist us as users in debugging their pipelines.
• Pipeline Design UI: In my experience, the visual interface for designing pipelines, especially when dealing with complex workflows or numerous activities, can become cluttered. I think a more intuitive and scalable design interface would improve usability. In my opinion, features like zoom, better alignment tools, or grouping capabilities could make managing intricate designs more manageable.
• Native Support: While Azure Data Factory does support incremental data loads, in my experience, the setup can be somewhat manual and complex. I think native and more straightforward support for Change Data Capture, especially from popular databases, would simplify the process of capturing and processing only the changed data, making regular data updates more efficient

Incentivized

Adverity is easy to understand and use, even for users who are less technical. Reports and dashboards are easy to send out, and back-end users can easily navigate workspaces for creating new data fetches.

Incentivized

So far product has performed as expected. We were noticing some performance issues, but they were largely Synapse related. This has led to a shift from Synapse to Databricks. Overall this has delayed our analytic platform. Once databricks becomes fully operational, Azure Data Factory will be critical to our environment and future success.

Incentivized

We have not had need to engage with Microsoft much on Azure Data Factory, but they have been responsive and helpful when needed. This being said, we have not had a major emergency or outage requiring their intervention. The score of seven is a representation that they have done well for now, but have not proved out their support for a significant issue

Incentivized

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

Incentivized

Azure Data Factory helps us automate to schedule jobs as per customer demands to make ETL triggers when the need arises. Anyone can define the workflow with the Azure Data Factory UI designer tool and easily test the systems. It helped us automate the same workflow with programming languages like Python or automation tools like ansible. Numerous options for connectivity be it a database or storage account helps us move data transfer to the cloud or on-premise systems.

Incentivized

• Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

Incentivized

• Facilitate better decision-making and improve business processes.
• Optimize business process outcomes by increasing internal efficiency and operational effectiveness.
• Boosts revenue growth while improving business process agility.

Incentivized