Likelihood to Recommend Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used
Google Analytics , but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
Read full review Excellent Cloud data mapping tool and easy creating multiple project data analytics in real-time and the report distribution are excellent via this IBM product. Easy tool to provide data visualization and the integration is effective and helpful to migrating huge amounts of data across other platforms and different websites insights gathering.
Read full review Pros User-friendly report setup and ingestion Easy integration with multiple data endpoints, making it easy for users to drive value Incredible customer support, allowing users (regardless of technical background) to act like power-users Alex Holt Director, Digital Advertising - FUEL IMV
Read full review Data movement Seamless integration of scripts and etl jobs Descriptive logging Ability to work with myriad of data assets Direct integration for Governance catalog Read full review Cons I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it. Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage). Read full review Connector Stages to Snowflake on the cloud. We had some issues initially but since then had been corrected. Accessing tool from a browser (zero foot-print). Currently we need to either install locally or connect to a server to do ETL work. Diversify ways of authenticating users. Read full review Usability Because it is robust, and it is being continuously improved. DS is one of the most used and recognized tools in the market. Large companies have implemented it in the first instance to develop their DW, but finding the advantages it has, they could use it for other types of projects such as migrations, application feeding, etc.
Read full review Performance It could load thousands of records in seconds. But in the Parallel version, you need to understand how to particionate the data. If you use the algorithms erroneously, or the functionalities that it gives for the parsing of data, the performance can fall drastically, even with few records. It is necessary to have people with experience to be able to determine which algorithm to use and understand why.
Read full review Support Rating I believe that IBM generally has one of the worst and most complex assistance systems (physical and online) that exists.
Read full review Alternatives Considered Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to competiton.
Alex Holt Director, Digital Advertising - FUEL IMV
Read full review It's obvious since they both are from the same vendors and it makes it easier and can get better rates for licensing. Also, sales rapes are very helpful in case of escalations and critical issues.
Read full review Return on Investment This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity Read full review Reduce development time by 65% compared with hand coding. Reduces ETL process maintenance times. Better data governance for technical and non-technical people. Improve time to market for initiatives that require data integration. Read full review ScreenShots