Adverity vs. Panoply

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

Panoply is well suited for companies with large amounts of data that do not want all users of the company to see or view. It is appropriate for companies that have to store data for several years in case clients need the data. It is not made to constantly be downloading or looking at the documents.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• Ease of data integrations. Importing data into the data warehouse is a point-and-click effort.
• Automated data modeling. The data is modeled in a way that facilitates analysis without having to look into it myself.
• Query speed. Automated query optimization has really sped up our dashboards.

• Rigid data visualization tools
• Transformations are locked in to Adverity-specific ways of enriching data
• No integrations with standard tool sets like dbt or SQL

Incentivized

• The user interface could use some improvement for analytical tools. Apart from that, it’s great.

Adverity is easy to understand and use, even for users who are less technical. Reports and dashboards are easy to send out, and back-end users can easily navigate workspaces for creating new data fetches.

Incentivized

It’s a good choice for building a quick, multipurpose data stack for a variety of businesses needs.

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

Incentivized

Panoply has much more storage and better organization tools for searching. There are better folders and tools for keeping documents secure and stored for a long period of time. It is better to offload data in mass than singular or Zip drive documents like you would do in Google Drive.

Incentivized

• Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

Incentivized

• Saved time on Redshift setup
• Saved support costs (monetary and temporal) by not having to set up on-premise
• Widens the BI tool use in organization; lowers the barrier to entry and makes organization more productive in analytical terms