TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adverity

    Score8 out of 10
    N/AAdverity is a fully-integrated data platform for automating the connectivity, transformation, governance & utilization of data at scale.N/A

    Salesforce Data 360

    Score8.5 out of 10
    N/ASalesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.

    $108,000

    per year per org

    Pricing
    AdveritySalesforce Data 360
    Editions & Modules
    No answers on this topic
    Data Cloud for Marketing
    $108000
    per year per org
    Offerings
    Pricing Offerings
    AdveritySalesforce Data 360
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AdveritySalesforce Data 360
    Considered Both Products
    Adverity
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    11 Answers
    Features
    AdveritySalesforce Data 360
    Data Source Connection
    Comparison of Data Source Connection features of Adverity and Salesforce Data 360
    Feature
    Adverity
    8.0
    2 Ratings
    5% below category average
    Salesforce Data 360
    8.0
    9 Ratings
    5% below category average
    Connect to traditional data sources9.02 Ratings8.19 Ratings
    Connecto to Big Data and NoSQL7.02 Ratings7.96 Ratings
    Data Transformations
    Comparison of Data Transformations features of Adverity and Salesforce Data 360
    Feature
    Adverity
    7.0
    2 Ratings
    15% below category average
    Salesforce Data 360
    7.9
    10 Ratings
    3% below category average
    Simple transformations9.02 Ratings8.810 Ratings
    Complex transformations5.02 Ratings7.110 Ratings
    Data Modeling
    Comparison of Data Modeling features of Adverity and Salesforce Data 360
    Feature
    Adverity
    8.1
    2 Ratings
    2% above category average
    Salesforce Data 360
    7.9
    10 Ratings
    1% below category average
    Data model creation9.01 Ratings8.310 Ratings
    Metadata management8.02 Ratings7.89 Ratings
    Business rules and workflow9.02 Ratings8.010 Ratings
    Collaboration9.02 Ratings7.710 Ratings
    Testing and debugging5.62 Ratings7.510 Ratings
    Data Governance
    Comparison of Data Governance features of Adverity and Salesforce Data 360
    Feature
    Adverity
    9.5
    1 Ratings
    16% above category average
    Salesforce Data 360
    7.0
    10 Ratings
    14% below category average
    Integration with data quality tools10.01 Ratings7.510 Ratings
    Integration with MDM tools9.01 Ratings6.58 Ratings
    Best Alternatives
    AdveritySalesforce Data 360
    Small Businesses
    Skyvia
    Score10 out of 10
    Skyvia
    Score10 out of 10
    Medium-sized Companies
    IBM InfoSphere Information Server
    Score10 out of 10
    IBM InfoSphere Information Server
    Score10 out of 10
    Enterprises
    SolarWinds Task Factory
    Score8.3 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdveritySalesforce Data 360
    Likelihood to Recommend
    8.0
    (4 ratings)
    8.2
    (12 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    9.0
    (2 ratings)
    8.2
    (12 ratings)
    User Testimonials
    AdveritySalesforce Data 360
    Likelihood to Recommend
    Adverity
    Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
    Incentivized
    Read full review
    Salesforce
    Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
    Incentivized
    Read full review
    Pros
    Adverity
    • User-friendly report setup and ingestion
    • Easy integration with multiple data endpoints, making it easy for users to drive value
    • Incredible customer support, allowing users (regardless of technical background) to act like power-users
    Incentivized
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    Salesforce
    • Allows use to bring external data into Salesforce as zero-copy
    • Is able to present data using standard Salesforce reports familiar to our users
    • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
    Incentivized
    Read full review
    Cons
    Adverity
    • Rigid data visualization tools
    • Transformations are locked in to Adverity-specific ways of enriching data
    • No integrations with standard tool sets like dbt or SQL
    Incentivized
    Read full review
    Salesforce
    • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
    • CI/CD can be improved, that looks a difficult and hard
    • Also sandbox comes with many limitation so very hard to replicate production like environment to test
    Incentivized
    Read full review
    Usability
    Adverity
    Very good and organized data. Easy to use and good at communicating. Rarely run into problems and they are good at explaining when problems arise due to others api issues. Good notes and guides on how to use and very easy user interface to help there clients use there site.
    Incentivized
    Read full review
    Salesforce
    Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
    Incentivized
    Read full review
    Alternatives Considered
    Adverity
    Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening
    Incentivized
    Read full review
    Salesforce
    we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
    Incentivized
    Read full review
    Return on Investment
    Adverity
    • Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.
    Incentivized
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    Salesforce
    • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
    • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
    • I like that you can even see customer info from other agents making it nice to compare and try and pass others
    • Makes the customers journey smooth sailing because everything is in one place
    Incentivized
    Read full review
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