Adzooma vs. CitrusAd

This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through

Incentivized

Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.

Incentivized

• Integrates multiple Paid search platforms into one place
• Integrations - everything works
• Adjust and edit paid search accounts, such as Google Ads
• Use all features in paid platforms
• Monitoring and tracking
• Metrics of all accounts added

Incentivized

• easy to learn
• auctioning model
• campaign performance

Incentivized

• Creating ads for Youtube videos

Incentivized

• automatic targeting for campaigns
• better analytics reports
• speed

Incentivized

Very usable platform, easy to get set-up, used and integrated with your tools

Incentivized

Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.

Incentivized

Choose Adzooma because it offers a great introductory free starter package that provides great onboarding and management.

Incentivized

We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.

Incentivized

• Saved on ad spent
• Automation to avoid spending too much

Incentivized

• Quick go to market
• Increase Retail Media revenue

Incentivized