TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adzooma

    Score8.3 out of 10
    Small Businesses (1-50 employees)
    Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…

    $19

    per user/month - up to $1000 a month on ad spend

    X Ads

    Score4.9 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    AdzoomaX Ads
    Editions & Modules
    Pilot
    $19.00
    per user/month - up to $1000 a month on ad spend
    Advanced Pilot
    $49.00
    per user/month - up to $10,000 a month on ad spend
    Rocket Pilot
    $99.00
    per user/month - up to $100,000 a month on ad spend
    No answers on this topic
    Offerings
    Pricing Offerings
    AdzoomaX Ads
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.—
    More Pricing Information
    Community Pulse
    AdzoomaX Ads
    Considered Both Products
    Adzooma
    No answer on this topic
    SpaceX
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    AdzoomaX Ads
    Ad Campaigns
    Comparison of Ad Campaigns features of Adzooma and X Ads
    Feature
    Adzooma
    8.2
    1 Ratings
    23% above category average
    X Ads
    -
    Ratings
    Ad campaign creation10.01 Ratings00 Ratings
    Ad deployment8.01 Ratings00 Ratings
    Display advertising8.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting7.01 Ratings00 Ratings
    Social advertising8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Adzooma and X Ads
    Feature
    Adzooma
    9.6
    1 Ratings
    33% above category average
    X Ads
    -
    Ratings
    Ad dashboards10.01 Ratings00 Ratings
    Ad performance reports10.01 Ratings00 Ratings
    Ad conversion tracking8.01 Ratings00 Ratings
    Ad attribution reporting10.01 Ratings00 Ratings
    Ad forecasting and optimization10.01 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Adzooma and X Ads
    Feature
    Adzooma
    10.0
    1 Ratings
    17% above category average
    X Ads
    -
    Ratings
    Ad bidding10.01 Ratings00 Ratings
    Best Alternatives
    AdzoomaX Ads
    Small Businesses
    WordStream
    Score6.9 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdzoomaX Ads
    Likelihood to Recommend
    9.0
    (3 ratings)
    1.0
    (37 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    1.0
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdzoomaX Ads
    Likelihood to Recommend
    Adzooma
    This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
    Incentivized
    Read full review
    SpaceX
    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Incentivized
    Read full review
    Pros
    Adzooma
    • Integrates multiple Paid search platforms into one place
    • Integrations - everything works
    • Adjust and edit paid search accounts, such as Google Ads
    • Use all features in paid platforms
    • Monitoring and tracking
    • Metrics of all accounts added
    Incentivized
    Read full review
    SpaceX
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
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    Cons
    Adzooma
    • Creating ads for Youtube videos
    Incentivized
    Read full review
    SpaceX
    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Incentivized
    Read full review
    Likelihood to Renew
    Adzooma
    No answers on this topic
    SpaceX
    Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
    Read full review
    Usability
    Adzooma
    Very usable platform, easy to get set-up, used and integrated with your tools
    Incentivized
    Read full review
    SpaceX
    Just not for my company and me. Bad environment with too many bots and AI things going on. It isn't worth my while to pay to do anything on this site. I will continue to post for free for the exposure. I hope the company sells and gets better. Need to verify people are real.
    Incentivized
    Read full review
    Support Rating
    Adzooma
    Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
    Incentivized
    Read full review
    SpaceX
    No answers on this topic
    Alternatives Considered
    Adzooma
    Choose Adzooma because it offers a great introductory free starter package that provides great onboarding and management.
    Incentivized
    Read full review
    SpaceX
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
    Read full review
    Return on Investment
    Adzooma
    • Saved on ad spent
    • Automation to avoid spending too much
    Incentivized
    Read full review
    SpaceX
    • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
    • Another positive impact is that due to having more followers, we now have more visits to our site.
    • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
    Incentivized
    Read full review
    ScreenShots

    Adzooma Screenshots

    Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports