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Score 8.5 out of 101
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Score 7 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

SERPWoo

The main focus of the research is the tracking and research of keywords, both in the reporting of search engine positions as well as in the investigation of new positioning niches. It's a useful tool for companies of all types and sizes.
Victor Manuel Gañan Fernandez profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
SERPWoo
7.3
Backlink management
Agency Analytics
8.3
SERPWoo
6.0
SERP ranking tracking
Agency Analytics
9.7
SERPWoo
9.0
Page grader
Agency Analytics
7.0
SERPWoo
8.0
Competitive analysis
Agency Analytics
7.6
SERPWoo
6.0
Site audit / diagnostics
Agency Analytics
8.0
SERPWoo
7.0
Site recommendations
Agency Analytics
7.0
SERPWoo
8.0
Keyword analysis
Agency Analytics
SERPWoo
8.0
Task management
Agency Analytics
SERPWoo
6.0

SEO Channels

Agency Analytics
8.5
SERPWoo
6.5
Local SEO
Agency Analytics
8.7
SERPWoo
6.0
Global SEO
Agency Analytics
8.3
SERPWoo
7.0
Social SEO
Agency Analytics
SERPWoo
6.0
Mobile SEO
Agency Analytics
SERPWoo
7.0

SEO Platform & Account Management

Agency Analytics
10.0
SERPWoo
Integration with web analytics tools
Agency Analytics
10.0
SERPWoo

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Simple reporting
  • Platform usability
  • Notifications of evolution
Victor Manuel Gañan Fernandez profile photo

Cons

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower profile photo
  • Setup of the sections
  • Personalization of notifications
  • Team working options
Victor Manuel Gañan Fernandez profile photo

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
One of the main reasons is the specialization towards the SERP analysis and the possibility of testing, and it has a lower cost.[It also has] basic management simplicity and reporting.
Victor Manuel Gañan Fernandez profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • Increased web traffic generation
  • Increase lead generation
  • Improve brand visibility in search engines
Victor Manuel Gañan Fernandez profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

SERPWoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SERPWoo Editions & Modules
SERPWoo
Additional Pricing Details