Agency Analytics Provides Daily Keyword Rankings, Valuable Reporting Tools and Technical Audit Capabilities - All in One Tool!
March 12, 2020

Agency Analytics Provides Daily Keyword Rankings, Valuable Reporting Tools and Technical Audit Capabilities - All in One Tool!

Vito Altamura | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Agency Analytics

The SEO department utilizes Agency Analytics on a daily basis to track organic keyword ranking in Google and Bing. It's a great tool because we can see updated keyword rankings on a daily basis and this isn't a premium feature. Other software tracks rankings on a weekly basis which isn't helpful because should a Google algorithm update hit, we wouldn't find out until the next week. With daily tracking, we are notified right away. This has helped us when clients mistakenly remove title tags on a website page. Usually within a few days we can tell something is wrong. We also use Agency Analytics to create weekly and monthly reports for all our clients as well as ad hoc reports. What I like about the tool is that they have a built in website audit tool that identifies technical issues on websites. It's also a good tool for tracking competitors.
  • Excellent tool for generating reports for clients as well as other team members.
  • Keyword ranking data is updated daily.
  • Technical audits are very helpful with identifying issues that exist.
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
  • One positive impact are the daily keyword rankings. Our prior tool provided weekly rankings. This helps us react quickly to any issues on the website or Google algorithm updates.
  • The annual cost of Agency Analytics is much less than our prior tool. This has resulted in a better ROI for us in terms of managing our SEO clients.
  • The reporting capabilities has improved and the amount of integrations with third party tools is helpful.
I've used Conductor Searchlight in the past and it's a great tool. Agency Analytics however includes many additional features that are considered premium features in Conductor Searchlight. Agency Analytics bundles features and third party integrations that come standard and the tool costs much less than Conductor, however I don't feel like we lost any important features when we switched.
When I contact support, I usually get a response within an hour. They don't usually require additional information. They understand my question and are helpful when getting back to me. I also like the fact that they'll let their team know if I make a suggestion about a feature that isn't currently offered in Agency Analytics but would be beneficial to add in a future release.

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From an SEO perspective, Agency Analytics satisfies many of our needs. The reporting, keyword tracking and audit features are solid. The integrations to Google products and third party tools are also solid. I think Agency Analytics needs to improve the competitor research section. Having the ability to compare specific keywords to our clients vs. competitors provides valuable insight. Currently we're able to see the total number; however, seeing specific keywords enables us to determine where we need to improve our keyword rankings vs. competitors.

Agency Analytics Feature Ratings