Ahrefs vs KWFinder

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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KWFinder

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.

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Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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Feature Rating Comparison

Ahrefs

8.0

KWFinder

8.8

Keyword analysis

9.2

10.0

Backlink management

9.3

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SERP ranking tracking

8.7

10.0

Page grader

8.0

—

Competitive analysis

9.1

6.5

Site audit / diagnostics

7.6

—

Site recommendations

6.9

—

Task management

5.0

—

Ahrefs

7.6

KWFinder

10.0

Local SEO

8.0

10.0

Social SEO

6.1

—

Mobile SEO

7.3

—

Global SEO

8.9

10.0

Ahrefs

8.1

KWFinder

—

Multi-domain support

8.8

—

Integration with web analytics tools

7.4

—

Pros

Their backlink database is still one of the most up to date we've seen when compared to similar tools.
The user interface is very intuitive and easy to learn.
They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.

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Joshua Titsworth

Digital Marketing Specialist

Vizion InteractiveInternet, 11-50 employees

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The UI is so easy to navigate around.
It's really quick - I don't have to wait for the app to load.
It provides awesome keyword data that otherwise would be cumbersome and a pain.
Segmenting keywords into lists is just so easy.

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Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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Cons

Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.

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Verified User

Analyst in Other

Marketing and Advertising Company, 201-500 employees

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The only room for improvement I can think of is, I wish they had more info to choose from - such as other page quality statistics than Moz DA/PA.

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Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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Likelihood to Renew

Ahrefs8.0

Based on 4 answers

Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 51-200 employees

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No score

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Usability

Ahrefs7.0

Based on 1 answer

Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 51-200 employees

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No score

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Alternatives Considered

Each of these tools has advantages over the other. Ahrefs link counts are often considerably higher than Moz or Majestic, which could be indicative of a larger web index or inaccuracy in filtering old links. Ultimately, we use all of these tools to be able to take advantage of the different proprietary analysis modules that they each offer.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 51-200 employees

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All these tools are extremely powerful, and keyword research is just one component of the tools. That said, keyword research using KWFinder, for me, has been most enjoyable out of all of these. It's mostly because of how easy it is to use. The UI is nice to look at, it's just a fun and quick app to use.

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Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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