What users are saying about

Ahrefs

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Top Rated
103 Ratings
7 Ratings

Ahrefs

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Top Rated
103 Ratings
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Score 9.1 out of 101
7 Ratings
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Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

KWFinder

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.1
KWFinder
8.8
Keyword analysis
Ahrefs
9.3
KWFinder
10.0
Backlink management
Ahrefs
9.3
KWFinder
SERP ranking tracking
Ahrefs
8.6
KWFinder
10.0
Page grader
Ahrefs
8.1
KWFinder
Competitive analysis
Ahrefs
9.1
KWFinder
6.5
Site audit / diagnostics
Ahrefs
7.7
KWFinder
Site recommendations
Ahrefs
7.1
KWFinder
Task management
Ahrefs
5.5
KWFinder

SEO Channels

Ahrefs
7.8
KWFinder
10.0
Local SEO
Ahrefs
8.3
KWFinder
10.0
Social SEO
Ahrefs
6.3
KWFinder
Mobile SEO
Ahrefs
7.6
KWFinder
Global SEO
Ahrefs
9.0
KWFinder
10.0

SEO Platform & Account Management

Ahrefs
8.4
KWFinder
Multi-domain support
Ahrefs
8.9
KWFinder
Integration with web analytics tools
Ahrefs
7.8
KWFinder

Pros

  • Crawl link depth is probably the best feature of Ahrefs. Being able to crawl more sites means that users have access to more data than the nearest SEO link competitor. Crawl depth is important for good SEO and Ahrefs checks that box off with a bold mark!
  • Ahrefs has many tools you can use. Site explorer, keyword explorer, content explorer, rank tracker, site audit checker tools and more just to name a few. While I personally do not use most of the tools available, its good to know that they are available to use when needed. The depth of tools makes this the swiss army knife for SEO professionals.
  • Ahrefs allows you to keep track of your site links, rankings, and keywords with a 15-minute delayed-crawl rate. This means you can keep track of changes and monitor sites closer to real-time than you would with other tools. In the SEO world, that is as close to perfection as it gets. I have tried several other SEO management tools and Ahrefs beats them at this.
Nathan Sichilongo profile photo
  • The UI is so easy to navigate around.
  • It's really quick - I don't have to wait for the app to load.
  • It provides awesome keyword data that otherwise would be cumbersome and a pain.
  • Segmenting keywords into lists is just so easy.
No photo available

Cons

  • Ahrefs does not have a feature similar to the Topical tagging in Majestic. Adding that would be a big improvement.
  • Pricing: Ahrefs is just plain *expensive* compared to competing products.
Tim Colling profile photo
  • The only room for improvement I can think of is, I wish they had more info to choose from - such as other page quality statistics than Moz DA/PA.
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Actually, I still use SEMRush and BrightLocal. Majestic, though, just didn't compare and certainly didn't have all the features that Ahrefs offers.
Tim Colling profile photo
All these tools are extremely powerful, and keyword research is just one component of the tools. That said, keyword research using KWFinder, for me, has been most enjoyable out of all of these. It's mostly because of how easy it is to use. The UI is nice to look at, it's just a fun and quick app to use.
No photo available

Return on Investment

  • ROI depends upon how much money you're bringing in. You'll see a positive ROI if you're following the suggestions and implementing the data you receive from Ahrefs for yourself and your clients, and it'll be worth the cost.
No photo available
  • KWFinder is a part of a bundle of tools that you get with Mangools and it's pretty affordable.
  • It's a time saver, and time is money.
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

KWFinder

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details