What users are saying about
174 Ratings
8 Ratings
174 Ratings
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Score 8.9 out of 100
8 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

Ahrefs

When you can afford it Ahrefs is the most capable of all its competitors. However, it requires someone who really understands SEO and is willing to put in the time to learn the tool and make use of everything. If anyone is new to the SEO world I would recommend choosing a different software.
Anonymous | TrustRadius Reviewer

KWFinder

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Ahrefs
8.1
KWFinder
8.7
Keyword analysis
Ahrefs
8.4
KWFinder
10.0
Backlink management
Ahrefs
9.5
KWFinder
SERP ranking tracking
Ahrefs
8.0
KWFinder
10.0
Page grader
Ahrefs
7.8
KWFinder
Competitive analysis
Ahrefs
9.1
KWFinder
6.0
Site audit / diagnostics
Ahrefs
8.1
KWFinder
Site recommendations
Ahrefs
7.8
KWFinder
Task management
Ahrefs
6.6
KWFinder

SEO Channels

Ahrefs
8.0
KWFinder
9.4
Local SEO
Ahrefs
7.3
KWFinder
9.1
Social SEO
Ahrefs
7.6
KWFinder
9.0
Mobile SEO
Ahrefs
8.2
KWFinder
Global SEO
Ahrefs
9.0
KWFinder
10.0

SEO Platform & Account Management

Ahrefs
8.6
KWFinder
Multi-domain support
Ahrefs
8.9
KWFinder
Integration with web analytics tools
Ahrefs
8.3
KWFinder

Pros

Ahrefs

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee | TrustRadius Reviewer

KWFinder

  • Rating of keywords
  • CPC (cost per click)
  • Suggestions for alternate keywords
  • Keyword difficulty
heather figi | TrustRadius Reviewer

Cons

Ahrefs

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth | TrustRadius Reviewer

KWFinder

  • Wish the free plan was a 'light' plan
  • More chat support
Sanjit Mandal | TrustRadius Reviewer

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Anonymous | TrustRadius Reviewer

KWFinder

No score
No answers yet
No answers on this topic

Usability

Ahrefs

Ahrefs 10.0
Based on 2 answers
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Anonymous | TrustRadius Reviewer

KWFinder

No score
No answers yet
No answers on this topic

Support Rating

Ahrefs

Ahrefs 8.8
Based on 28 answers
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Kenny King | TrustRadius Reviewer

KWFinder

No score
No answers yet
No answers on this topic

Alternatives Considered

Ahrefs

I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
Anonymous | TrustRadius Reviewer

KWFinder

All these tools are extremely powerful, and keyword research is just one component of the tools. That said, keyword research using KWFinder, for me, has been most enjoyable out of all of these. It's mostly because of how easy it is to use. The UI is nice to look at, it's just a fun and quick app to use.
Anonymous | TrustRadius Reviewer

Return on Investment

Ahrefs

  • We can help sales by providing them with info on potential sites' areas that need boosting.
  • We can help sales by providing them with info on competing sites and how they are beating our potential client, and how we can help them.
Anonymous | TrustRadius Reviewer

KWFinder

  • I am definitely continuing to rank better in searches and increase my ROI. I cannot say for sure if this is directly related to KEFinder or a combination of better targeting strategies.
  • Since it gives a range of KW effectiveness, I feel more confident in my choices and no longer like I am throwing darts blindfolded at what I think is the best combination.
heather figi | TrustRadius Reviewer

Screenshots

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Ahrefs Editions & Modules

Edition
Lite$99.001
Standard$179.001
Advanced$399.001
Agency$999.001
  1. per month
Additional Pricing Details

KWFinder

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

KWFinder Editions & Modules

Additional Pricing Details

Rating Summary

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