Ahrefs
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Top Rated
287 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 287 reviews and ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 9 reviews and ratings
Feature Set Ratings
- KWFinder ranks higher in 2 feature sets: SEO, SEO Channels
SEO
8.6
Ahrefs
86%
8.7
KWFinder
87%
Ahrefs ranks higher in 6/8 features
Ahrefs ranks higher in 6/8 features
Keyword analysis
8.8
88%
60 Ratings
10.0
100%
3 Ratings
Backlink management
9.2
92%
61 Ratings
N/A
0 Ratings
SERP ranking tracking
8.5
85%
59 Ratings
10.0
100%
1 Rating
Page grader
8.2
82%
55 Ratings
N/A
0 Ratings
Competitive analysis
9.3
93%
61 Ratings
6.0
60%
3 Ratings
Site audit / diagnostics
8.6
86%
56 Ratings
N/A
0 Ratings
Site recommendations
8.6
86%
54 Ratings
N/A
0 Ratings
Task management
7.6
76%
29 Ratings
N/A
0 Ratings
SEO Channels
8.3
Ahrefs
83%
9.3
KWFinder
93%
KWFinder ranks higher in 3/4 features
KWFinder ranks higher in 3/4 features
Local SEO
7.6
76%
45 Ratings
9.0
90%
2 Ratings
Social SEO
7.5
75%
43 Ratings
9.0
90%
1 Rating
Mobile SEO
8.6
86%
42 Ratings
N/A
0 Ratings
Global SEO
9.5
95%
50 Ratings
10.0
100%
1 Rating
SEO Platform & Account Management
8.9
Ahrefs
89%
KWFinder
Feature Set Not Supported
N/A
Ahrefs ranks higher in 2/2 features
Ahrefs ranks higher in 2/2 features
Multi-domain support
9.5
95%
48 Ratings
N/A
0 Ratings
Integration with web analytics tools
8.4
84%
30 Ratings
N/A
0 Ratings
Attribute Ratings
- Ahrefs and KWFinder are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend
9.2
Ahrefs
92%
68 Ratings
9.2
KWFinder
92%
3 Ratings
Likelihood to Renew
10.0
Ahrefs
100%
5 Ratings
KWFinder
N/A
0 Ratings
Usability
10.0
Ahrefs
100%
2 Ratings
KWFinder
N/A
0 Ratings
Support Rating
8.8
Ahrefs
88%
28 Ratings
KWFinder
N/A
0 Ratings
Likelihood to Recommend
Ahrefs
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Senior Account Executive
Twilio Inc.Internet, 1001-5000 employees
KWFinder
If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.

Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 1-10 employeesPros
Ahrefs
- Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
- Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
- Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
- Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
SEO Manager
ConnectWiseComputer Software, 501-1000 employees
KWFinder
- Rating of keywords
- CPC (cost per click)
- Suggestions for alternate keywords
- Keyword difficulty
Founder/CEO
Music for Young ViolinistsE-Learning, 1-10 employees
Cons
Ahrefs
- Anchor text alert notifications for a specific domain would be nice to have.
- Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
- Adding emails to forward the exports to from running a report would be good too.
Digital Marketing Specialist
Vizion InteractiveInternet, 11-50 employees
KWFinder
- Wish the free plan was a 'light' plan
- More chat support
Digital Marketing Strategist, Founder
California SEO ProfessionalsMarketing and Advertising, 1-10 employees
Pricing Details
Ahrefs
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$99 per month
Ahrefs Editions & Modules
Edition
Lite | $99.001 |
---|---|
Standard | $179.001 |
Advanced | $399.001 |
Agency | $999.001 |
- per month
Additional Pricing Details
—KWFinder
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—KWFinder Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Ahrefs
Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get

Verified User
Supervisor in Marketing
Marketing and Advertising Company, 51-200 employeesKWFinder
No score
No answers yet
No answers on this topic
Usability
Ahrefs
Ahrefs 10.0
Based on 2 answers
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 51-200 employeesKWFinder
No score
No answers yet
No answers on this topic
Support Rating
Ahrefs
Ahrefs 8.8
Based on 28 answers
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing
Ascension MarketingMarketing and Advertising, 11-50 employees
KWFinder
No score
No answers yet
No answers on this topic
Alternatives Considered
Ahrefs
I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information

Verified User
Analyst in Other
Marketing and Advertising Company, 201-500 employeesKWFinder
All these tools are extremely powerful, and keyword research is just one component of the tools. That said, keyword research using KWFinder, for me, has been most enjoyable out of all of these. It's mostly because of how easy it is to use. The UI is nice to look at, it's just a fun and quick app to use.

Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 1-10 employeesReturn on Investment
Ahrefs
- When we can create really great content for our site that ranks well and quickly, we can more effectively monetize that content with affiliate links.
- Boosting our clients' overall rankings also has a positive impact on revenue since the lifetime value for a client with a high performing campaign is better than one that is lackluster
- We can analyze competitors (of ours and our clients) and hopefully outmaneuver them digitally

Verified User
Director in Sales
Marketing & Advertising Company, 11-50 employeesKWFinder
- I am definitely continuing to rank better in searches and increase my ROI. I cannot say for sure if this is directly related to KEFinder or a combination of better targeting strategies.
- Since it gives a range of KW effectiveness, I feel more confident in my choices and no longer like I am throwing darts blindfolded at what I think is the best combination.
Founder/CEO
Music for Young ViolinistsE-Learning, 1-10 employees