What users are saying about

Ahrefs

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
95 Ratings
6 Ratings

Ahrefs

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
95 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.8 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

KWFinder

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.0
KWFinder
8.8
Keyword analysis
Ahrefs
9.2
KWFinder
10.0
Backlink management
Ahrefs
9.3
KWFinder
SERP ranking tracking
Ahrefs
8.7
KWFinder
10.0
Page grader
Ahrefs
8.0
KWFinder
Competitive analysis
Ahrefs
9.1
KWFinder
6.5
Site audit / diagnostics
Ahrefs
7.6
KWFinder
Site recommendations
Ahrefs
6.9
KWFinder
Task management
Ahrefs
5.0
KWFinder

SEO Channels

Ahrefs
7.6
KWFinder
10.0
Local SEO
Ahrefs
8.0
KWFinder
10.0
Social SEO
Ahrefs
6.1
KWFinder
Mobile SEO
Ahrefs
7.3
KWFinder
Global SEO
Ahrefs
8.9
KWFinder
10.0

SEO Platform & Account Management

Ahrefs
8.1
KWFinder
Multi-domain support
Ahrefs
8.8
KWFinder
Integration with web analytics tools
Ahrefs
7.4
KWFinder

Pros

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo
  • The UI is so easy to navigate around.
  • It's really quick - I don't have to wait for the app to load.
  • It provides awesome keyword data that otherwise would be cumbersome and a pain.
  • Segmenting keywords into lists is just so easy.
No photo available

Cons

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
No photo available
  • The only room for improvement I can think of is, I wish they had more info to choose from - such as other page quality statistics than Moz DA/PA.
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Each of these tools has advantages over the other. Ahrefs link counts are often considerably higher than Moz or Majestic, which could be indicative of a larger web index or inaccuracy in filtering old links. Ultimately, we use all of these tools to be able to take advantage of the different proprietary analysis modules that they each offer.
No photo available
All these tools are extremely powerful, and keyword research is just one component of the tools. That said, keyword research using KWFinder, for me, has been most enjoyable out of all of these. It's mostly because of how easy it is to use. The UI is nice to look at, it's just a fun and quick app to use.
No photo available

Return on Investment

  • It's not too expensive!
  • It's been useful in helping us improve our performance
  • It's helping us increase our keyword ranking
No photo available
  • KWFinder is a part of a bundle of tools that you get with Mangools and it's pretty affordable.
  • It's a time saver, and time is money.
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

KWFinder

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details