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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ahrefs

    Score8.8 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

    $127

    per month

    MatchCraft

    Score10 out of 10
    N/AMatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of running Google Adwords and Bing Ads campaigns and offers bidding suggestions via Matchcraft's proprietary algorithms. AdVantage Display is a built in set of tools for targeted display ads, and AdVantage Remarketing…N/A
    Pricing
    AhrefsMatchCraft
    Editions & Modules
    Lite
    $129.00
    per month
    Standard
    $249.00
    per month
    Advanced
    $449.00
    per month
    Enterprise
    $1499.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    AhrefsMatchCraft
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.—
    More Pricing Information
    Community Pulse
    AhrefsMatchCraft
    Considered Both Products
    Ahrefs
    No answer on this topic
    Matchcraft
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    38 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    34 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    39 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    33 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    No answers on this topic
    Features
    AhrefsMatchCraft
    SEO
    Comparison of SEO features of Ahrefs and MatchCraft AdVantage
    Feature
    Ahrefs
    8.3
    72 Ratings
    8% above category average
    MatchCraft AdVantage
    -
    Ratings
    Keyword analysis9.869 Ratings00 Ratings
    Backlink management9.470 Ratings00 Ratings
    SERP ranking tracking8.668 Ratings00 Ratings
    Page grader7.462 Ratings00 Ratings
    Competitive analysis9.270 Ratings00 Ratings
    Site audit / diagnostics7.465 Ratings00 Ratings
    Site recommendations7.561 Ratings00 Ratings
    Task management7.033 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ahrefs and MatchCraft AdVantage
    Feature
    Ahrefs
    6.5
    63 Ratings
    16% below category average
    MatchCraft AdVantage
    -
    Ratings
    Local SEO6.751 Ratings00 Ratings
    Social SEO6.048 Ratings00 Ratings
    Mobile SEO6.047 Ratings00 Ratings
    Global SEO7.157 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ahrefs and MatchCraft AdVantage
    Feature
    Ahrefs
    7.4
    60 Ratings
    13% below category average
    MatchCraft AdVantage
    -
    Ratings
    Multi-domain support6.357 Ratings00 Ratings
    Integration with web analytics tools8.429 Ratings00 Ratings
    Best Alternatives
    AhrefsMatchCraft
    Small Businesses
    Serpstat
    Score10 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AhrefsMatchCraft
    Likelihood to Recommend
    9.2
    (77 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    -
    (0 ratings)
    User Testimonials
    AhrefsMatchCraft
    Likelihood to Recommend
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    Matchcraft
    If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you
    Incentivized
    Read full review
    Pros
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    Matchcraft
    • Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
    • The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
    • User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.
    Incentivized
    Read full review
    Cons
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    Matchcraft
    • Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
    • Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
    • Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.
    Incentivized
    Read full review
    Likelihood to Renew
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    Matchcraft
    No answers on this topic
    Usability
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    Matchcraft
    No answers on this topic
    Support Rating
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
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    Matchcraft
    No answers on this topic
    Alternatives Considered
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
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    Matchcraft
    The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs
    Incentivized
    Read full review
    Return on Investment
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    Matchcraft
    • It has allowed the company to handle a higher volume of campaigns at the same time.
    • Click costs have been reduced across almost all campaigns while click rates have increased.
    • Budget management (under/overspending) has been improved.
    Incentivized
    Read full review
    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings