What users are saying about

Ahrefs

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Top Rated
95 Ratings
7 Ratings

Ahrefs

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Top Rated
95 Ratings
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Score 9 out of 101
7 Ratings
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Score 9.7 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

This is a very comprehensive tool in terms of ability and information it provides. While it won't give you every link a site has, it will give you most of them and will provide you with the most up to date link information for any site compared to all of the other link crawl providers.
Joshua Titsworth profile photo

Searchmetrics

Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
Christiaan Bollen profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
Searchmetrics
7.6
Keyword analysis
Ahrefs
9.2
Searchmetrics
9.0
Backlink management
Ahrefs
9.3
Searchmetrics
4.0
SERP ranking tracking
Ahrefs
8.7
Searchmetrics
9.0
Page grader
Ahrefs
8.0
Searchmetrics
8.0
Competitive analysis
Ahrefs
9.1
Searchmetrics
7.0
Site audit / diagnostics
Ahrefs
7.6
Searchmetrics
8.0
Site recommendations
Ahrefs
6.9
Searchmetrics
8.0
Task management
Ahrefs
5.0
Searchmetrics
8.0

SEO Channels

Ahrefs
7.6
Searchmetrics
7.0
Local SEO
Ahrefs
8.0
Searchmetrics
7.0
Social SEO
Ahrefs
6.1
Searchmetrics
6.0
Mobile SEO
Ahrefs
7.3
Searchmetrics
7.0
Global SEO
Ahrefs
8.9
Searchmetrics
8.0

SEO Platform & Account Management

Ahrefs
8.1
Searchmetrics
9.0
Multi-domain support
Ahrefs
8.8
Searchmetrics
9.0
Integration with web analytics tools
Ahrefs
7.4
Searchmetrics
9.0

Pros

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo
  • Large database of companies and search terms to compare with our site.
  • In the research section, we are able to do research on an unlimited number of sites/keywords
  • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
No photo available

Cons

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
No photo available
  • A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
  • Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
  • Adding mobile tracking requires a new contract and is an additional add-on
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
Searchmetrics3.0
Based on 1 answer
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
No photo available

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

At the time, Ahrefs had the most robust link index. Majesitc was a close second, and Moz lagged far behind. Since then, Moz promoted a major update and expansion of their link index, and it now bears further research to determine which product would be better for our purposes. I am willing to give Moz a try, but honestly I'm too busy with clients to deal with testing right now so I'll probably just stick with Ahrefs :)
Ari Roth profile photo
We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
No photo available

Return on Investment

  • Positive: Helped me track total links for clients and show them that we were building more links, which helped them want to renew and gave us more revenue.
  • Positive: Same with keyword rankings. Helped prove agency value.
  • Negative. It was too expensive for the start up I worked for, based on the SEO progress we could make vs the cost of the software
Jordan Comstock profile photo
  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
Christiaan Bollen profile photo

Screenshots

Ahrefs

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Searchmetrics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details