What users are saying about

Ahrefs

Top Rated
76 Ratings

Searchmetrics

7 Ratings

Ahrefs

Top Rated
76 Ratings
Score 9.1 out of 101

Searchmetrics

7 Ratings
Score 9.6 out of 101

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Likelihood to Recommend

Ahrefs

It's the number one app for SEO information, but it's missing paid search information such as keywords and ads. It's currently the best SEO tool for finding the best keywords and spying on competitors.
No photo available

Searchmetrics

Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
Christiaan Bollen profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Searchmetrics
7.7
Keyword analysis
Ahrefs
9.4
Searchmetrics
9.0
Backlink management
Ahrefs
9.5
Searchmetrics
4.1
SERP ranking tracking
Ahrefs
9.1
Searchmetrics
9.0
Page grader
Ahrefs
8.0
Searchmetrics
8.0
Competitive analysis
Ahrefs
9.2
Searchmetrics
7.0
Site audit / diagnostics
Ahrefs
8.7
Searchmetrics
8.0
Site recommendations
Ahrefs
7.7
Searchmetrics
8.0
Task management
Ahrefs
5.6
Searchmetrics
8.0

SEO Channels

Ahrefs
8.0
Searchmetrics
7.0
Local SEO
Ahrefs
8.2
Searchmetrics
7.0
Social SEO
Ahrefs
6.5
Searchmetrics
6.1
Mobile SEO
Ahrefs
8.3
Searchmetrics
7.1
Global SEO
Ahrefs
9.2
Searchmetrics
8.0

SEO Platform & Account Management

Ahrefs
8.6
Searchmetrics
9.0
Multi-domain support
Ahrefs
9.1
Searchmetrics
9.0
Integration with web analytics tools
Ahrefs
8.1
Searchmetrics
9.0

Pros

  • Quickly updated backlink data
  • Extreme detail of backlinks, anchor text and strength of backlinks
  • Well designed interface
Zach Bowers profile photo
  • Content optimization, give one or more keywords to Searchmetrics and the webpage you want to rank for those keywords. Searchmetrics will check your page and compare it with other web pages that rank for your given keywords.
  • Competitor research, find out what keywords your competitors are ranking for.
  • Keyword research, what keywords are you using and which keywords could be new opportunities for your project.
Christiaan Bollen profile photo

Cons

  • Offer larger batch analysis
  • Incorporate more social networks
  • Option to white-label reports
Amy Voss profile photo
  • Research into specific languages when working with multilingual countries
  • More keyword data in smaller countries
Christiaan Bollen profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
Searchmetrics3.0
Based on 1 answer
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
No photo available

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it all depends on how many websites you're managing. All of these backlink tools do one thing better or worse - it all depends on your goal and your needs. Ahrefs is a simple solution that's a great add-on to other tools. If it were integrated into a bigger tool, that would be good too
Amy Voss profile photo
We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
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Return on Investment

  • Ability to show links built by our organization
  • Ability to report on changes over time
  • Anchor text analysis efficiency
Amy Voss profile photo
  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
Christiaan Bollen profile photo

Screenshots

Ahrefs

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Searchmetrics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details