Ahrefs vs. Ubersuggest

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 8.7 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
Ubersuggest
Score 8.2 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
Pricing
AhrefsUbersuggest
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
No answers on this topic
Offerings
Pricing Offerings
AhrefsUbersuggest
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
More Pricing Information
Community Pulse
AhrefsUbersuggest
Considered Both Products
Ahrefs
Chose Ahrefs
In my experience, Ahrefs and Semrush are both powerful tools for improving SEO and content marketing efforts. However, I chose to use Ahrefs over Semrush for a few reasons. Firstly, Ahrefs has a stronger focus on backlink analysis and identifying potential link building …
Chose Ahrefs
Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated …
Ubersuggest
Chose Ubersuggest
It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. …
Chose Ubersuggest
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past.

For larger companies I would probably look at someting else, …
Chose Ubersuggest
We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the …
Chose Ubersuggest
Thought it would be easier and wanted to support Neil. Waste of time and money and would never work with his company or his tools ever again.
Top Pros
Top Cons
Features
AhrefsUbersuggest
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
7.9
66 Ratings
Ubersuggest
6.6
8 Ratings
Keyword analysis8.463 Ratings7.68 Ratings
Backlink management8.364 Ratings5.87 Ratings
SERP ranking tracking8.262 Ratings7.48 Ratings
Page grader7.357 Ratings6.37 Ratings
Competitive analysis8.164 Ratings6.77 Ratings
Site audit / diagnostics8.059 Ratings7.08 Ratings
Site recommendations8.157 Ratings7.07 Ratings
Task management6.931 Ratings5.45 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
7.8
58 Ratings
Ubersuggest
7.9
5 Ratings
Local SEO7.748 Ratings7.95 Ratings
Social SEO7.145 Ratings7.14 Ratings
Mobile SEO7.844 Ratings8.05 Ratings
Global SEO8.652 Ratings8.55 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
8.2
55 Ratings
Ubersuggest
8.7
6 Ratings
Multi-domain support8.052 Ratings8.75 Ratings
Integration with web analytics tools8.430 Ratings8.76 Ratings
User Ratings
AhrefsUbersuggest
Likelihood to Recommend
8.5
(71 ratings)
7.7
(9 ratings)
Likelihood to Renew
10.0
(5 ratings)
-
(0 ratings)
Usability
10.0
(2 ratings)
9.0
(1 ratings)
Support Rating
8.8
(28 ratings)
8.4
(2 ratings)
User Testimonials
AhrefsUbersuggest
Likelihood to Recommend
Ahrefs
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
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NP Digital
If you're just getting started and want something simple to get a boost on your SEO, then it is a good place to start. It takes you through the initial steps and show you where you can improve. The paid versions are still pretty cheap compared to the competitors, but some of the others have more features and functional areas. However, bear in mind that the main reason this product exists is to provide leads for NPDigital marketing agency, so you'll get a fair amount of push in that direction.
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Pros
Ahrefs
  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
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NP Digital
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
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Cons
Ahrefs
  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
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NP Digital
  • Some of the tool's features, including backlink tracking and competition analysis, were either lacking or more appropriate for the top-performing websites that already had a lot of traffic. So they should improve in this segment
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Likelihood to Renew
Ahrefs
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
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NP Digital
No answers on this topic
Usability
Ahrefs
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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NP Digital
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
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Support Rating
Ahrefs
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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NP Digital
They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
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Alternatives Considered
Ahrefs
I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
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NP Digital
We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the desired results for any given SEO campaign. The Ubersuggest topic ideas tool gives different insights and benchmarks in relation to other similar platforms that fit our marketing needs.
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Return on Investment
Ahrefs
  • Identify the most effective keywords for content creation and optimizing existing content, which can help to increase organic traffic to your website.
  • Track backlinks, monitor the competition, and identify potential link building opportunities, which can help to improve your search engine rankings.
  • Analyze the top-performing pages on any website, which can help to optimize your own content and improve user experience.
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NP Digital
  • Has helped with keeping our blog topics fresh for clients.
  • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
  • The site audit function has helped us to sell website redesigns as well as SEO packages.
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