airfocus offers a modular product management platform. It provides a solution for product teams to manage and communicate their strategy, prioritize their work, build roadmaps, and connect feedback to solve the right problems. airfocus allows users to customize the platform to fit the various ways that teams work. airfocus offers a 14-day trial.
$15
user/month
Dovetail
Score8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
for a single individual, channel, and research project
Pricing
airfocus
Dovetail
Editions & Modules
Essential
$15
user/month
Advanced
$39
user/month
Pro
$89
user/month
Enterprise
custom
Free
$0
for a single individual, channel, and research project
airfocus is a scalable platform, very useful for any organization, especially for our IT department since it facilitates decision making, helps to establish different priorities, and helps to execute your sprints easily in a simple and visual way.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Dovetail is well suited for user research projects that leverage qualitative analysis. It is not appropriate for testing methods like card sorting, click testing, or survey creation/deployment. It is suited for deep analysis within one artifact, as well as broad analysis across a large number of inputs. It is not suited for panel management or recruitment
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Product prioritization was made simple by compiling stakeholder input on projects to determine the proper order to execute differing projects. Priority poker-like features are a huge timesaver.
Creating roadmaps could not be easier in airfocus. Creating new projects is intuitive and you can customize settings that allow you to automatically add projects to the overall roadmap. There are a number of choices for the roadmap templates also which is nice depending on individual product managers' needs and expertise.
Perhaps the most useful feature(s) of airfocus are the collaboration tools. The ability to build out product roadmaps with the entire team's input saves countless hours of in-person prioritization meetings and has made refinement meetings with engineering team go much more smoothly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Chat to docs is a powerful feature for validating stakeholder ideas and providing real user insights, next to a summary and doc I can send along in as little as 5 min.
The flexibility of the database works for multiple types of org cultures (e.g,. one that is more eng. centric likes things organized by feature, whereas more user centric orgs can easily tag and adjust for user themes and needs)
Dynamic highlighting and auto suggest has improves and saves a lot of time manually tagging user quotes and interviews.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Dovetail tends to suggest themes based on what 1 user has said. As a UX Researcher, I cannot use this data because there isn't enough evidence to justify it. I need to see larger patterns across more users.
I find the channels incredibly hard to identify themes - the UI is super confusing, and I've never managed to get my head around it, so I just ignore it.
I wish the 'published' button would come back in Docs. Right now, Docs show up in search results while we are still drafting them and don't want them visible to the organization yet.
On the Contacts page, I need to be able to search by any of the fields (and not just the name).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are currently evaluating this tool and it would depend on the "usage credit" model that Dovetail is moving toward. Depending on our current usage and the cost change that might occur with that, I would assume there is a likelihood that we may not renew. I would like for us to renew, however it is up to our product financial decision makers
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Some of the features are easy to use, but a lot of them do not feel immediately intuitive to me, and have taken a long time of using to get used to and learn how to fit into my workflow. I have also had issues with constant product updates moving features or changing features in ways that have necessitate me needing to relearn and rethink my workflow in Dovetail. I have found this frustrating
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They answered every single question we had in a timely fashion and furthermore, they went out of their way to make sure we had all the time we needed to fully evaluate the product. I think the fact that they truly valued customer feedback to improve the product made them feel more like a partner then just an off-the-shelf solution
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's easy to use, it's customizable. It is ideal for managing multiple product lists, it is transparent and helps keep any work team centralized. It has an intuitive interface, special to track the time to our established goals.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We currently have access to both of the listed programs through our company, but they were lacking in the ability to either accurately transcribe the interviews (which would lead to extra effort and time going in to correct the transcription errors) or would not analyze interviews at all and could only handle text which, again, would rely on accurate transcriptions to get insights and analysis. Having it all-in-one was the much better option.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We know exactly what the impact/effort is of our projects, so we don't waste time on projects or features that won't drive meaningful revenue or increased brand affinity.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
