TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apptimize from Airship

    Score7 out of 10
    N/AApptimize, now part of Airship (acquired August 2019) enables organizations to enhance their native iOS and Android apps to create user experiences, improve acquisition, engagement, and retention. The vendor says they do this with a platform that empowers product teams to efficiently run A/B tests, make instant updates, and personalize user experiences through staged and segmented rollouts.N/A

    Leanplum

    Score3 out of 10
    N/ALeanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
    Pricing
    Apptimize from AirshipLeanplum
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Apptimize from AirshipLeanplum
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    Apptimize from AirshipLeanplum
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    EZ Texting
    Score9.1 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    EZ Texting
    Score9.1 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apptimize from AirshipLeanplum
    Likelihood to Recommend
    -
    (0 ratings)
    8.0
    (5 ratings)
    User Testimonials
    Apptimize from AirshipLeanplum
    Likelihood to Recommend
    Airship (formerly Urban Airship)
    No answers on this topic
    Leanplum
    I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
    Incentivized
    Read full review
    Pros
    Airship (formerly Urban Airship)
    No answers on this topic
    Leanplum
    • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
    • AB Testing - allows us to see which messages are appreciated/opened more by which customers
    • Team collaboration - we can see easily how recently a campaign or message was updated
    Incentivized
    Read full review
    Cons
    Airship (formerly Urban Airship)
    No answers on this topic
    Leanplum
    • Ability to create User Stories with a predefined funnel of actions that will chain themselves
    • Ability to tag users once they enter or leave specific segments
    • Should show in a simple page the main KPIS that matter for all our games at once
    • More granularity in granting access to subsets (not sharing everything per account)
    Incentivized
    Read full review
    Alternatives Considered
    Airship (formerly Urban Airship)
    No answers on this topic
    Leanplum
    I was not a part of making the decision to use Leanplum over its competitors.
    Incentivized
    Read full review
    Return on Investment
    Airship (formerly Urban Airship)
    No answers on this topic
    Leanplum
    • It helps us build the right features for our users with the help of A/B experimentation
    • Re-engagement notifications help us keep company data metrics
    Incentivized
    Read full review
    ScreenShots

    Apptimize from Airship Screenshots

    Screenshot of Launchpad, user allocationScreenshot of Visual variantsScreenshot of Feature release