Leanplum- the supercharged marketing suite for in-game marketing
October 18, 2018
Leanplum- the supercharged marketing suite for in-game marketing
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Leanplum
We are using Leanplum to provide analytics on the behaviors of our players within our mobile games, as well as to segment users in different groups to create In-App marketing offers (in-game pop-ups, Push notifications.) We also use it to dynamically adapt the configuration variables of the games based on these segments.
- Push notifications
- In-game pop-ups
- Variable customisation
- A/B testing
- Ability to create User Stories with a predefined funnel of actions that will chain themselves
- Ability to tag users once they enter or leave specific segments
- Should show in a simple page the main KPIS that matter for all our games at once
- More granularity in granting access to subsets (not sharing everything per account)
- Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/
We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions.