Leanplum--Handy A/B experimentation
May 14, 2021

Leanplum--Handy A/B experimentation

Manjeet Singh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Leanplum

Leanplum was used by both our client and server teams to run various A/B experiments. We used Leanplum to run A/B experiments on Android, iOS, and server. It helps us take advantage of a greater variety of the options available to us, which ultimately made our application work well for our users.
  • Leanplum is one of top tools available for A/B experimentation
  • It also helps in growth by running various campaigns
  • Data integration from Leanplum to data warehouse is very easy
  • Variable sync issues on client
  • Client integration seems easy but it's not very intuitive
  • Multiple issues on iOS integration and SDK issues
  • Cost is quite high
  • A/B experimentation was the top feature we used in Android, iOS, and server
  • Used for various re-engagement campaigns through notifications
  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
  • We evaluated Firebase for A/B experimentation but the kind of options provided by Leanplum were immense.
  • Too many options for customization, defining user segments, variables, etc.
  • Funnels and segment analysis on the tool
  • Much better data integration options available in Leanplum

Do you think Leanplum delivers good value for the price?

No

Are you happy with Leanplum's feature set?

Yes

Did Leanplum live up to sales and marketing promises?

Yes

Did implementation of Leanplum go as expected?

Yes

Would you buy Leanplum again?

Yes

Leanplum is the best tool for A/B experimentation. We can run different campaigns for growth and reengagements. It can also be used for analytics for various needs.