Item: Leanplum
Rating: 8
Author: Manjeet Singh

Overall Satisfaction with Leanplum

Use Cases and Deployment Scope

Leanplum was used by both our client and server teams to run various A/B experiments. We used Leanplum to run A/B experiments on Android, iOS, and server. It helps us take advantage of a greater variety of the options available to us, which ultimately made our application work well for our users.

Pros and Cons

Pros

Leanplum is one of top tools available for A/B experimentation
It also helps in growth by running various campaigns
Data integration from Leanplum to data warehouse is very easy

Cons

Variable sync issues on client
Client integration seems easy but it's not very intuitive
Multiple issues on iOS integration and SDK issues
Cost is quite high

Most Important Features

A/B experimentation was the top feature we used in Android, iOS, and server
Used for various re-engagement campaigns through notifications

Return on Investment

It helps us build the right features for our users with the help of A/B experimentation
Re-engagement notifications help us keep company data metrics

Alternatives Considered

Firebase

We evaluated Firebase for A/B experimentation but the kind of options provided by Leanplum were immense.
Too many options for customization, defining user segments, variables, etc.
Funnels and segment analysis on the tool
Much better data integration options available in Leanplum

Key Insights

Do you think Leanplum delivers good value for the price?

Are you happy with Leanplum's feature set?

Yes

Did Leanplum live up to sales and marketing promises?

Yes

Did implementation of Leanplum go as expected?

Yes

Would you buy Leanplum again?

Yes

Other Software Used

Slack, BigTable

Likelihood to Recommend

Leanplum is the best tool for A/B experimentation. We can run different campaigns for growth and reengagements. It can also be used for analytics for various needs.

Comments

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Leanplum--Handy A/B experimentation