Leanplum--Handy A/B experimentation
May 14, 2021

Leanplum--Handy A/B experimentation

Manjeet Singh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Leanplum

Leanplum was used by both our client and server teams to run various A/B experiments. We used Leanplum to run A/B experiments on Android, iOS, and server. It helps us take advantage of a greater variety of the options available to us, which ultimately made our application work well for our users.
  • Leanplum is one of top tools available for A/B experimentation
  • It also helps in growth by running various campaigns
  • Data integration from Leanplum to data warehouse is very easy
  • Variable sync issues on client
  • Client integration seems easy but it's not very intuitive
  • Multiple issues on iOS integration and SDK issues
  • Cost is quite high
  • A/B experimentation was the top feature we used in Android, iOS, and server
  • Used for various re-engagement campaigns through notifications
  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
  • We evaluated Firebase for A/B experimentation but the kind of options provided by Leanplum were immense.
  • Too many options for customization, defining user segments, variables, etc.
  • Funnels and segment analysis on the tool
  • Much better data integration options available in Leanplum

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Leanplum is the best tool for A/B experimentation. We can run different campaigns for growth and reengagements. It can also be used for analytics for various needs.