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Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.https://dudodiprj2sv7.cloudfront.net/product-logos/dP/jL/ZK5WKVW431WJ.JPEGLeanplum- the supercharged marketing suite for in-game marketingWe are using Leanplum to provide analytics on the behaviors of our players within our mobile games, as well as to segment users in different groups to create In-App marketing offers (in-game pop-ups, Push notifications.) We also use it to dynamically adapt the configuration variables of the games based on these segments.,Push notifications In-game pop-ups Variable customisation A/B testing,Ability to create User Stories with a predefined funnel of actions that will chain themselves Ability to tag users once they enter or leave specific segments Should show in a simple page the main KPIS that matter for all our games at once More granularity in granting access to subsets (not sharing everything per account),8,Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/,Flurry Analytics,Less than 10,000,B2CLetting the user know, without updataingLeanplum is being used by our company to push out "In App Messaging" that tells our users of upcoming events or newly released sales on In App Purchases. It is also used when we want to target specific users based on a metric that we have on the user: such as how often they purchase in game content.,The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum. Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users. The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features.,The web based dashboard is very hard to use and without extensive training, most people are not able to use it or could accidentally send out an unintended message to any or all users. If the Leanplum code is implemented in your software without extra care and testing it can break your entire application and effectively destroy your application. Leanplum can be very powerful almost too powerful that if you don't have a dedicated employee that can interface directly with Leanplum Engineers or focus their sole job task on supporting Leanplum; there isn't much use you can get out of Leanplum.,6,We are able to message our customers and let them know of an upcoming event in one of our applications and the data has shown that improves our numbers quite a bit more than just hoping the user will find the specific event that has been released. The ability to taylor messaging to high end purchasers of "In App" content raises the amount of purchases by a user group that has proven in the past they will consistently purchase in game content when notified of it going on sale. Internal Testing of Leanplum is a important part of using Leanplum as we had a situation where our application went out with Leanplum recently added to the software and something was causing the application to crash as soon as it was opened. Effectively stopping anyone from using our application. Leanplum was immediately turned off on this application after it was apparent it was affecting all users.,,More than 5 million,B2C,Sage Intacct, Treasure Data, Flurry Analytics
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Leanplum
5 Ratings
Score 7.0 out of 101
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Leanplum Reviews

Leanplum
5 Ratings
Score 7.0 out of 101
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BORGET Sebastien profile photo
October 18, 2018

Review: "Leanplum- the supercharged marketing suite for in-game marketing"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Leanplum to provide analytics on the behaviors of our players within our mobile games, as well as to segment users in different groups to create In-App marketing offers (in-game pop-ups, Push notifications.) We also use it to dynamically adapt the configuration variables of the games based on these segments.
  • Push notifications
  • In-game pop-ups
  • Variable customisation
  • A/B testing
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
While it was originally meant for e-commerce apps, we think Leanplum is suited perfectly to our main needs for mobile gaming
Read BORGET Sebastien's full review
Matthew Guimond profile photo
April 17, 2018

Leanplum Review: "Letting the user know, without updataing"

Score 6 out of 10
Vetted Review
Verified User
Review Source
Leanplum is being used by our company to push out "In App Messaging" that tells our users of upcoming events or newly released sales on In App Purchases. It is also used when we want to target specific users based on a metric that we have on the user: such as how often they purchase in game content.
  • The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum.
  • Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users.
  • The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features.
  • The web based dashboard is very hard to use and without extensive training, most people are not able to use it or could accidentally send out an unintended message to any or all users.
  • If the Leanplum code is implemented in your software without extra care and testing it can break your entire application and effectively destroy your application.
  • Leanplum can be very powerful almost too powerful that if you don't have a dedicated employee that can interface directly with Leanplum Engineers or focus their sole job task on supporting Leanplum; there isn't much use you can get out of Leanplum.
For sending out a messages to all application users (without having them update) or at least quite a large number of them is one of the best uses for Leanplum. Customers do not update their software quite as often as developers would like them to. While Leanplum does track some data it does not track that metadata quite as well as some of the data systems out there.
Read Matthew Guimond's full review

Leanplum Scorecard Summary

About Leanplum

Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.

Leanplum Features

Has featureMessaging
Has featureMobile A/B Testing
Has featureAnalytics
Has featureAutomation
Has featureApp Editor
Has featurePersonalization

Leanplum Integrations

Leanplum Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Leanplum Support Options

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Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Leanplum Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No