Airship vs. MailUp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airship
Score 8.7 out of 10
N/A
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A
MailUp
Score 6.0 out of 10
N/A
MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
Pricing
AirshipMailUp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AirshipMailUp
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
AirshipMailUp
Features
AirshipMailUp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Airship
-
Ratings
MailUp
9.5
1 Ratings
18% above category average
WYSIWYG email editor00 Ratings10.01 Ratings
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings8.01 Ratings
Mobile optimization00 Ratings10.01 Ratings
Best Alternatives
AirshipMailUp
Small Businesses
OneSignal
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Score 8.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
Flurry Analytics (discontinued)
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VerticalResponse
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Score 10.0 out of 10
Enterprises
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Flurry Analytics (discontinued)
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Emma by Marigold
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User Ratings
AirshipMailUp
Likelihood to Recommend
8.8
(18 ratings)
10.0
(1 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirshipMailUp
Likelihood to Recommend
Airship (formerly Urban Airship)
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
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MailUp
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
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Pros
Airship (formerly Urban Airship)
  • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
  • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
  • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
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MailUp
  • Email marketing creation
  • Email design
  • HTML template creation
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Cons
Airship (formerly Urban Airship)
  • The automated A/B testing winner selection and application should be added
  • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
  • Faster and more reliable servers around the globe
  • Making more detailed use cases and tutorials to be followed can simplify things for users
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MailUp
  • Alt tag styling within the editor
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Usability
Airship (formerly Urban Airship)
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
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MailUp
No answers on this topic
Support Rating
Airship (formerly Urban Airship)
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
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MailUp
No answers on this topic
Alternatives Considered
Airship (formerly Urban Airship)
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
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MailUp
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
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Return on Investment
Airship (formerly Urban Airship)
  • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
  • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
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MailUp
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
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ScreenShots

Airship Screenshots

Screenshot of Screenshot of Screenshot of

MailUp Screenshots

Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Screenshot of