The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
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OSlash
Score 8.5 out of 10
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OSlash is an enterprise URL manager that helps teams navigate, manage, and share information by internally naming all important links.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
Its shortcut feature of pasting the link is so good that the user doesn't need to go back to the browser and copy the url. Also, I like that it gives the name directly to internal url, that makes me route to that url faster just by clicking on save OSlash link for that url.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
Need to add some more features like saving data of any page if I lose over any page from the middle, it will make it different from browser bookmark functionality.
Original links to be pasted when I use the link of my OSlash on pasting so that the opponent user gets the things, else he/she needs to go to that page first for getting info.
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
This would be good for content landing pages if we don't have the native capability, like /catalog or /contest or something. For better structuring the manual process of updating URLs, and for consolidating all in one place, easily accessible to all teams.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
