The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
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Piano Activation
Score 8.6 out of 10
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Piano Composer, from Piano Software in New York, allows users to design, test, deploy, and manage audience experiences based on scenarios, rules, triggers, and conditions, all without IT. It presents out of the box loyalty and engagement solutions, and allows users to engage customer segments on the content they find most interesting and valuable - based on page attributes, metadata, or URL conditions.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
Piano Composer is well suited to news publishers in particular currently, but in theory this tool could be used by any organisation that relies on a paywall or advertising to generate revenue. Their increasingly powerful segmentation tool would also be very useful to many companies, as you can target particular users very easily or rely on their algorithms to do it for you and learn to optimise over time. I also think that if you have a sales pipeline/funnel that you want to nurture users through, Piano Composer can help you to do that.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
Optimizely is a great platform for A/B testing with multiple variants and across a range of devices, browsers etc. What makes Piano Composer different is that you can add tests within your flows - specifying exactly where and why you want things to happen, whilst still building the rest of your experiences around this. The other huge benefit to Piano Composer is that it contains their Customer Segmentation engine and processing this data with their proprietary algorithms, so it is taking everything it knows about your users and including this in the segmentation process, which I think it much more powerful.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
