Airship vs. Swrve

For Vodafone, the major advantage is to use customized push notifications for different user groups, and this enables us to use segment and use target based notifications for a given sample of users. We believe we have not fully explored or used the potential of Airship for other use cases yet

Incentivized

Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.

Incentivized

• Simple setup of push messages + automations
• Most important push + reporting features available
• Friendly and individual customer support
• Regular launch + optimization of features
• High customer engagement over Airship

Incentivized

• Setting up and managing multivariate tests
• Applying segments/cohorts set up for one campaign or test to another
• Serving different config data files to different player segments

Incentivized

• Make it easier to manager an account with multiple apps
• Data in PA tool often loads very slowly
• Streamline journey steps

Incentivized

• Ability to customize the main dashboard

Incentivized

The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.

I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.

Airship is superb in customer support against all others. Even though I feel CleverTap may be a better choice but probably will not be as easy as Airship when setting them up and operating it. As for MoEngage, the last experience I had was simply not good enough, but that was more than two years ago in my region.

Incentivized

There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.

Incentivized

• It's had a positive impact on engagement.
• It helps lend credibility to our product given that major sites like CNN, AP, ESPN, etc. have push notifications.
• I have not come across any negative impacts.

Incentivized

• Our app usage and engagement has increased since implementing Swrve.
• We solved a major business need of giving users real time push alerts for important account actions.
• Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.

Incentivized