TrustRadius

Altcraft Platform vs. mParticle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Altcraft Platform
Score 0.0 out of 10
N/A
Altcraft is a unified marketing management hub that brings together customer data, communications, automation, loyalty programs, and analytics within a single system. Key capabilities: Customer Data Platform (CDP) — Unified customer profile (360° view) — Real-time event tracking — Data consolidation from multiple sources — Flexible segmentation for precise targeting Omnichannel…N/A
mParticle
Score 8.6 out of 10
N/A
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A
Pricing
Altcraft PlatformmParticle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Altcraft PlatformmParticle
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Altcraft PlatformmParticle
Considered Both Products
Altcraft Platform

No answer on this topic

mParticle
Verified User
Anonymous
Chose mParticle
We are definitely aware of Amplitude CDP and how they are constantly making updates to their CDP to make it better. If their offerings are a lot better than mParticle's, it might make sense to jump ship to Amplitude since we already use them for Analytics anyway.
Verified User
Anonymous
Chose mParticle
I wasn't a part of the decision making process
Verified User
Anonymous
Chose mParticle
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
Mark Gibaud | TrustRadius Reviewer
Mark Gibaud
CTO (Chief Technical Officer)
Chose mParticle
vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus.
Verified User
Anonymous
Chose mParticle
Great customer service over Segment and really solid UI.
Best Alternatives
Altcraft PlatformmParticle
Small Businesses
Bloomreach
Bloomreach
Score 9.2 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
Medium-sized Companies
Bloomreach
Bloomreach
Score 9.2 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
Enterprises
Bloomreach
Bloomreach
Score 9.2 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Altcraft PlatformmParticle
Likelihood to Recommend
-
(0 ratings)
6.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
5.5
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
Altcraft PlatformmParticle
Likelihood to Recommend
No answers on this topic
Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.
🚀 Mark Gibaud | TrustRadius Reviewer
🚀 Mark Gibaud
CTO (Chief Technical Officer)
Read full review
Pros
No answers on this topic
  • Collect customer data from multiple sources.
  • Integrated with wide breadth of vendors and verticals.
  • Helps track unregistered user data into registered user data.
Verified User
Anonymous
Read full review
Cons
No answers on this topic
  • UI for events for customers takes time to update, its unreliable.
  • Hard to inspect the data once its inputted.
  • Not possible to link data with other non-customer related data.
Verified User
Anonymous
Read full review
Likelihood to Renew
No answers on this topic
It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
Partha Sarma | TrustRadius Reviewer
Partha Sarma
Senior Data Analyst
Read full review
Support Rating
No answers on this topic
They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.
Verified User
Anonymous
Read full review
Alternatives Considered
No answers on this topic
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
Verified User
Anonymous
Read full review
Return on Investment
No answers on this topic
  • This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.
Verified User
Anonymous
Read full review
ScreenShots

Altcraft Platform Screenshots

Screenshot of a customer profile. This customer information contributes to improving personalized offers, obtaining easy-to-understand analytics, and increasing sales.Screenshot of Segments in Altcraft, which are groups of users defined by behavior and profile data, enabling precise targeting and personalized campaigns.Screenshot of the automated customer journey. These guide users from their first touchpoint to purchase across all communication channels.Screenshot of the Altcraft Platform, where loyalty is powered by CDP data and triggers communications in the same interface.Screenshot of analyticsScreenshot of the email editor