Amazon Advertising Sponsored Products vs. Google AdSense

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Advertising Sponsored Products
Score 7.9 out of 10
N/A
Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.N/A
AdSense
Score 8.6 out of 10
N/A
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A
Pricing
Amazon Advertising Sponsored ProductsGoogle AdSense
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Advertising Sponsored ProductsAdSense
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon Advertising Sponsored ProductsGoogle AdSense
Top Pros
Top Cons
Best Alternatives
Amazon Advertising Sponsored ProductsGoogle AdSense
Small Businesses
AdSense
AdSense
Score 8.6 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Medium-sized Companies
AdSense
AdSense
Score 8.6 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Enterprises
AdSense
AdSense
Score 8.6 out of 10
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Advertising Sponsored ProductsGoogle AdSense
Likelihood to Recommend
10.0
(3 ratings)
8.9
(7 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Amazon Advertising Sponsored ProductsGoogle AdSense
Likelihood to Recommend
Amazon AWS
It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.
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Google
If you own a small website with a general audience, [Google] AdSense is for you. If you have a larger website, and/or very niche subject matter on your site, finding individual partners to sell ads to generally can result in higher earnings. Adsense will pay you based upon impressions and clicks, typically individual partners will only pay for clicks in my experience.
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Pros
Amazon AWS
  • Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
  • It is cost effective since WE do pay when a buyer clicks rather than impressions.
  • Improving the search engine optimization of our brand.
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Google
  • Excellent Ads type and useful content
  • Excellent follow up and analytics
  • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
  • Excellent revenue for the bloggers who are honest about their content
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Cons
Amazon AWS
  • Self Service Amazon ADs take some time to set up.
  • Making a custom AD can be a challenge.
  • Functionality of the platform has improved, but needs some tweaks.
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Google
  • Google AdSense should monetize mobile applications
  • Google AdSense should monetize Mac native applications and games
  • Google AdSense should pay out more for a click for tier 1 countries traffic
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Support Rating
Amazon AWS
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
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Google
No answers on this topic
Alternatives Considered
Amazon AWS
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
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Google
As part of the Google ecosystem as well as being the world's foremost browser, a company has to start with AdSense as a foundational element in any web presence monetization strategy. Other competitor offerings should be considered niche nice to have features suitable for specific use cases.
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Return on Investment
Amazon AWS
  • It has been easy to improve global reach by creating sponsored products campaign.
  • Paying only when clients click the link helps us to eradicate losses.
  • Improving company SEO across search engines.
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Google
  • Helps us strategize better around potential ad revenue models
  • Helps us evaluate the impact of ads on the user experience on the front end
  • The optimization recommendations have generated an improvement revenue-wise
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ScreenShots