Amazon Cognito vs. Microsoft Power BI

Well Suited

1. B2C mobile and web apps with a high number of users.
2. Cheaper and cost-effective.
3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.

Not Suited For:

1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
2. For any use-cases needing SCIM.
3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.

Incentivized

Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data

Incentivized

• Strong integration with React.js and client-side applications
• Easy to bridge Cognito identities with the rest of the AWS ecosystem
• Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
• Easy integration with AWS Lambda to extend and add sophistication to the service

Incentivized

• Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
• Constant updates (this is both good and bad at times).
• User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.

Incentivized

• Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
• Some Console screens would benefit from improved search and filtering options.
• When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.

Incentivized

• It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
• Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
• Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
• Would like to export each page or chart as an image.

Incentivized

Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.

Amazon Cognito is easy to use and implement if you don't need to implement custom policies. But if your security team requires something outside the box, then implementation becomes complicated and you risk wasting time. There is no option for customizable regex for passwords, which is a major deficiency. The standard password policy, allow to choose the length of the password, if it should contains at least one number, one special character, one uppercase letter and one lowercase letter.

Incentivized

Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.

Incentivized

Community support is excellent, many times even better and quicker then the offical AWS support. I really cannot recommend community support enough! Apart from that the service is relativily easy to use and does not have a huge learning curve. Examples are easy to follow and will help you start using the service.

Incentivized

It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.

Incentivized

It was integrated with our erp easily and was accessible on cloud.

Incentivized

They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.

Incentivized

Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.

Incentivized

• ROI is great for Amazon Cognito Overall.
• It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
• The paid pricing is also affordable, so a positive impact on ROI.

Incentivized

• Power BI usage reduced the effort of analytical reports creation by about 80%
• Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
• AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.

Incentivized