Amazon Marketing Cloud vs. Oracle Moat Measurement

Amazon Marketing Cloud is best for multi-touch attribution, cross-channel performance measurement, and sophisticated audience segmentation. It assists brands in optimizing ad strategies through the analysis of customer journeys. It is less appropriate for real-time optimization because of data latency, small advertisers who lack data skills, and direct audience activation, which needs manual integration.

Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.

Incentivized

• A customer sees an ad for a smartwatch on Amazon, searches for reviews online, and later purchases it after seeing a remarketing ad. Amazon Marketing Cloud helps analyze and credit each step in this journey.
• Analyzing past purchase data, any company in india can segment frequent buyers of organic food products, allowing advertisers to target them with personalized promotions.
• track prices, stock etc

Incentivized

• Breaks down how well each creative has done in a campaign.
• Allows us to see the progress of a campaign through its time live.
• Can easily be organized to pull the data you're looking for.
• Can export into an excel doc to then dig deeper and format and look at data outside of Moat.

Incentivized

• It can add third party product services other than aws home ground applications

Incentivized

• I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
• You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
• Video and display are in separate interfaces so you have to export separately and then consolidate into one report.

Incentivized

I give Amazon Marketing Cloud an 8 for usability. It is incredibly powerful at data insights and analytics, but the use of SQL queries gives non-technical users a steep learning curve. And the 24-48 hour data delay handicaps real-time decision-making. But its advanced attribution analysis and audience segmentation make it a godsend for optimizing ad performance.

Since I haven't used other marketing analytics software, Amazon Marketing Cloud might seem like the standard. While it provides deep insights, its usability could be improved with simpler dashboards, automation, and real-time data. Comparing it with other tools in the future may help identify areas where it excels or falls short

Incentivized

Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.

Incentivized

• Amazon Marketing Cloud showing great impact on our ROI and it is helping us and our customers to reduce TCO over the period of time

Incentivized

• It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
• Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
• Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.

Incentivized