Amazon Simple Notification Service (SNS) vs. Firebase

Using SNS for any notification use case where available is the default and defacto solution. It directly integrates with SES to configure both incoming email and email delivery responses.

Additionally, any notifications, such as CloudWatch alarms, are a good use case for SNS topics and allow us to fan out delivery as needed (pagerduty, email, etc)

Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.

Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.

Incentivized

• Built in for quicker setup within AWS ecosystem.
• Trusted as you control the users and configuration via IAM and easy access controls.
• Can be sent to S3 simple storage or for long term storage if required.
• Can be used in many regions, same configs.

Incentivized

• Extremely robust. Has about any tool you can think of under one roof making it extremely useful as a backup platform for data analytics or small teams that need something quickly.
• Intuitive and easy UI/UX. Being made and owned by Google, you expect nothing less. Very easy to use for anyone that has any marketing or analytical experience especially in Google Analytics (which I just assume all marketers do).
• Safe, secure, and sturdy. Never need to worry about downtimes or misinformation as it's as clean and safe as it is being run by Google.
• FREE! What else is there to say. Unless you're an extremely large application handling hundreds of thousands to millions of users, this pay as you go plan will stay free.

Incentivized

• At times you receive access denied errors which are annoying.
• Rarely do you receive internal failure errors where you can't access the information. It is rare but it does happen.
• You are required to add an MWS Authentication Token every so often. I wish it would pull that information automatically for you so you don't have to go searching for it.

Incentivized

• Firebase/Firestore has very limited support for querying more complicated items; for example, performing a simple string search is not possible.
• While upfront costs are low, costs can grow quickly if you're not careful about what you are being billed for.
• Dashboards have at times shown different information to what is billed, and support from Google is less than stellar and not as effective as that from Amazon or Microsoft.

Incentivized

It is useful for applications developed using event driven architecture. It helps in tracking and logging the events in a very timely and efficient manner. The dashboards are a little difficult to implement. But overall it is very easy to integrate with other AWS services like Lambda, API GW, S3 and DynamoDB. The permissions to access should be resolved before using it.

Incentivized

I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.

Incentivized

The AWS documentation is well maintained and has lots of information which makes it easier for developers to refer to and develop applications in a fast efficient manner. It is well documented with examples which is easy to understand and implement. You can also get help by posting into forums from like-minded developers.

Incentivized

Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.

Incentivized

Amazon Simple Notification Service (SNS) is well integrated in AWS and has been there since the early days of public cloud. It is a cost effective and very inexpensive solution to meet the needs of event notifications and custom messaging. Wish to share that there is considerable number of developers who can easily build solutions using AWS SNS. So, training costs are minimal. Other solutions are emerging and we are seeing a great usage especially of Firebase notifications because of its very neat integration with open source cross platform hybrid app frameworks like ionic, xamarin. SNS needs to become better and should have plugin support for the mobile application developers using low code/no code tools too.

Incentivized

Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.

Incentivized

• Cost of alert calls to the different stakeholders across different geographies have gone down since using Amazon SNS.
• Amazon SNS has saved a lot of time for the employees that they used to spend to call multiple stakeholders so they can now focus more on productive tasks.
• Amazon SNS usage needs prior knowledge of programming.

Incentivized

• Firebase has been able to help us understand reliably, the drop-off in our user flows with their funnel feature. This has made it easy for us to be able to pinpoint weaknesses in our funnel and test and optimize with data as the dependent variable.
• From an economic standpoint, we don't pay for Firebase which is great, but as the saying goes "You get what you pay for" also holds true in this context. As we looked to grow and scale, we looked for a paid solution.
• From a developer resource standpoint, Firebase has been extremely easy to integrate into our app. Whether it be the event tracking, dynamic links or crash reporting we have not had to waste too much developer time thanks to their well-organized developer docs.

Incentivized