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Amazon SNS vs iZooto
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 7.7 out of 101
Based on 4 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 8.7 out of 101
Based on 2 reviews and ratings
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Likelihood to Recommend
Amazon SNS
Amazon SNS is great for at least two use-cases: building cheap, non-emergency alerts, and decoupling services with pub/sub messaging. SNS is great for creating email notifications in minutes for alerts that are not worthy of PagerDuty. Subscribing multiple AWS Lambda functions to a topic is a great way to decouple features.

Verified User
Engineer in Engineering
Research Company, 11-50 employeesiZooto
iZooto is great if you have a case where you are selling something to consumers on your site. Or are looking to re-target them after they came to you. It may not be suited for targeting existing customers of a SaaS company who have already been acquired, when you've got the user locked in. However it can be useful to retarget the top level funnel of a SaaS company and increase leads.

Verified User
Team Lead in Marketing
Computer Software Company, 11-50 employeesPros
- The AWS Lambda SNS trigger is great. Subscribing multiple Lambda functions to an SNS topic is a nice way to decouple features.
- SNS is fully-managed. Our team is too small to manage our own pub/sub infrastructure.
- Subscribing email endpoints to SNS topics and integrating topics with CloudWatch alerts is very easy; we create more non-emergency notifications than we would without SNS.

Verified User
Engineer in Engineering
Research Company, 11-50 employees- iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
- iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
- iZooto allows us to monetise our push notifications without any extra effort.

Verified User
Team Lead in Marketing
Computer Software Company, 11-50 employeesCons
- The SNS Console has not been updated in a long time, and it was confusing to begin with.
- Testing systems that use SNS end-to-end can be tricky; LocalStack somewhat ameliorates this problem.
- Debugging is difficult.

Verified User
Engineer in Engineering
Research Company, 11-50 employees- There are times when iZooto's dashboard had issues on Safari browser.

Verified User
Team Lead in Marketing
Computer Software Company, 11-50 employeesAlternatives Considered
Many products, including PagerDuty, can be used to notify stakeholders when alarms are triggered. SNS is only suitable for non-emergency email alerts, and integration with CloudWatch is its only advantage. If you want to be notified of an issue by email, SNS can be configured in seconds. It is not suitable for any of PagerDuty's other use-cases.As a pub/sub system, SNS is somewhat similar to Apache Kafka. Queues may be suitable for some use-cases; Amazon SQS may be appropriate in these cases.

Verified User
Engineer in Engineering
Research Company, 11-50 employeesWe use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.

Verified User
Team Lead in Marketing
Computer Software Company, 11-50 employeesReturn on Investment
- The ability to trigger AWS Lambda functions when messages are published to topics is a great pattern. It allows us to build features that are inexpensive to run and maintain.
- Our developers are more likely to create notifications for non-emergency alerts because SNS makes it so easy to send emails for CloudWatch alarms. This helps us to be mindful of problems that may require attention but are not worth waking anyone up at night.
- Some teammates have experimented with SNS for push notifications; they were disappointed by the lack of features and difficulty in debugging.

Verified User
Engineer in Engineering
Research Company, 11-50 employees- iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
- iZooto contributes a healthy chunk of our ad revenues.

Verified User
Team Lead in Marketing
Computer Software Company, 11-50 employeesScreenshots
Amazon SNS—
Pricing Details
Amazon SNS
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Additional Pricing Details
—iZooto
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
$99*
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