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Score 7.7 out of 101
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Score 8.7 out of 101

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Likelihood to Recommend

Amazon SNS

Amazon SNS is great for at least two use-cases: building cheap, non-emergency alerts, and decoupling services with pub/sub messaging. SNS is great for creating email notifications in minutes for alerts that are not worthy of PagerDuty. Subscribing multiple AWS Lambda functions to a topic is a great way to decouple features.
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iZooto

iZooto is great if you have a case where you are selling something to consumers on your site. Or are looking to re-target them after they came to you. It may not be suited for targeting existing customers of a SaaS company who have already been acquired, when you've got the user locked in. However it can be useful to retarget the top level funnel of a SaaS company and increase leads.
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Pros

  • The AWS Lambda SNS trigger is great. Subscribing multiple Lambda functions to an SNS topic is a nice way to decouple features.
  • SNS is fully-managed. Our team is too small to manage our own pub/sub infrastructure.
  • Subscribing email endpoints to SNS topics and integrating topics with CloudWatch alerts is very easy; we create more non-emergency notifications than we would without SNS.
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  • iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
  • iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
  • iZooto allows us to monetise our push notifications without any extra effort.
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Cons

  • The SNS Console has not been updated in a long time, and it was confusing to begin with.
  • Testing systems that use SNS end-to-end can be tricky; LocalStack somewhat ameliorates this problem.
  • Debugging is difficult.
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  • There are times when iZooto's dashboard had issues on Safari browser.
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Alternatives Considered

Many products, including PagerDuty, can be used to notify stakeholders when alarms are triggered. SNS is only suitable for non-emergency email alerts, and integration with CloudWatch is its only advantage. If you want to be notified of an issue by email, SNS can be configured in seconds. It is not suitable for any of PagerDuty's other use-cases.As a pub/sub system, SNS is somewhat similar to Apache Kafka. Queues may be suitable for some use-cases; Amazon SQS may be appropriate in these cases.
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We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.
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Return on Investment

  • The ability to trigger AWS Lambda functions when messages are published to topics is a great pattern. It allows us to build features that are inexpensive to run and maintain.
  • Our developers are more likely to create notifications for non-emergency alerts because SNS makes it so easy to send emails for CloudWatch alarms. This helps us to be mindful of problems that may require attention but are not worth waking anyone up at night.
  • Some teammates have experimented with SNS for push notifications; they were disappointed by the lack of features and difficulty in debugging.
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  • iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
  • iZooto contributes a healthy chunk of our ad revenues.
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Pricing Details

Amazon SNS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

iZooto

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$99*
1.  number of subscribers
Additional Pricing Details
User Engagement is at the heart of every business. It is the reason that drives business growth. Businesses focussing on creating contextual communication to engage users, will outpace everyone else. This is our mojo - to help you engage your users and create delightful moments. Yes, that really is our mission. We understand that whether you are small business or a large business or just a One-Person-Army, restricting number of websites per account where you wish to use iZooto is frustrating. For this precise reason, we have consciously stepped away from the number of websites per plan model. So when you create an account on iZooto, you can add any number of websites and any number of users to manage those web properties for yourself.