Amazon SNS vs iZooto

Likelihood to Recommend

It is best suited for sending notifications based on events in the AWS realm. It can be used to alert the developers in case of undesirable activity as well as be used as a medium for sending notifications to production applications

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Verified User

Engineer in Engineering

Higher Education Company, 10,001+ employees

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iZooto is great if you have a case where you are selling something to consumers on your site. Or are looking to re-target them after they came to you. It may not be suited for targeting existing customers of a SaaS company who have already been acquired, when you've got the user locked in. However it can be useful to retarget the top level funnel of a SaaS company and increase leads.

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Verified User

Team Lead in Marketing

Computer Software Company, 11-50 employees

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Pros

The AWS Lambda SNS trigger is great. Subscribing multiple Lambda functions to an SNS topic is a nice way to decouple features.
SNS is fully-managed. Our team is too small to manage our own pub/sub infrastructure.
Subscribing email endpoints to SNS topics and integrating topics with CloudWatch alerts is very easy; we create more non-emergency notifications than we would without SNS.

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Verified User

Engineer in Engineering

Research Company, 11-50 employees

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iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
iZooto allows us to monetise our push notifications without any extra effort.

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Verified User

Team Lead in Marketing

Computer Software Company, 11-50 employees

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Cons

The AWS website UI could use some definite improvement. The website itself is very clunky and hard to navigate and always seems to have the wrong information in the wrong places. It is a monstrous task trying to make a website as complicated as AWS look simple and easy to navigate but even with some minor improvements it would become much more user and beginner friendly.
Troubleshooting can be very difficult when encountering an issue with SNS and often many AWS services. By having all of your infrastructure in the cloud, it makes troubleshooting networking problems quite complicated. On top of this, aws provides little return information when a message fails to send, leaving a lot of guesswork to be done on your part to fix the issue.

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Dylan Cauwels

Vice President

Longhorn MakerStudioInformation Technology and Services, 11-50 employees

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There are times when iZooto's dashboard had issues on Safari browser.

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Verified User

Team Lead in Marketing

Computer Software Company, 11-50 employees

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Alternatives Considered

As I mentioned previously, I wish we had gone with a different service such as a Mixpanel or OneSignal as they are reputable in the space and are known for their strong support and documentation. AWS SNS was the way to go for us at the time we chose it due to the fact that we were getting into using AWS Microservices and felt it would be best to stay the course.

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Verified User

Engineer in Engineering

Transportation/Trucking/Railroad Company, 11-50 employees

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We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.

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Verified User

Team Lead in Marketing

Computer Software Company, 11-50 employees

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