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Amazon SNS vs iZooto

Amazon SNS

3 Ratings

iZooto

2 Ratings

Amazon SNS

3 Ratings
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Score 7.6 out of 101

Based on 3 reviews and ratings

iZooto

2 Ratings
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Score 8.7 out of 101

Based on 2 reviews and ratings

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Likelihood to Recommend

Amazon SNS

It is well suited for generic push notification requirements. It can be quickly created and modified to best suit your application at any given moment. However for any notification service that needs to be highly customizable for a specific deployment should be implemented through a competing or custom built service run on company servers

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Dylan Cauwels
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iZooto

iZooto is great if you have a case where you are selling something to consumers on your site. Or are looking to re-target them after they came to you. It may not be suited for targeting existing customers of a SaaS company who have already been acquired, when you've got the user locked in. However it can be useful to retarget the top level funnel of a SaaS company and increase leads.

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Pros

  • Super simple setup and deployment. You can have a new service set up within minutes and in a serverless environment as well
  • Well documented and incredibly easy to use. There are available APIs in almost every relevant language and are all well documented by AWS. Getting any team up to date on their new Notification architecture shouldn't take longer than a day.
  • Being managed by AWS themselves makes the service highly available in every possible way. Your SNS deployment is almost guaranteed to never go down without you ever lifting a finger to make it so.

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Dylan Cauwels
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  • iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
  • iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
  • iZooto allows us to monetise our push notifications without any extra effort.

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Cons

  • The AWS website UI could use some definite improvement. The website itself is very clunky and hard to navigate and always seems to have the wrong information in the wrong places. It is a monstrous task trying to make a website as complicated as AWS look simple and easy to navigate but even with some minor improvements it would become much more user and beginner friendly.
  • Troubleshooting can be very difficult when encountering an issue with SNS and often many AWS services. By having all of your infrastructure in the cloud, it makes troubleshooting networking problems quite complicated. On top of this, aws provides little return information when a message fails to send, leaving a lot of guesswork to be done on your part to fix the issue.

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Dylan Cauwels
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  • There are times when iZooto's dashboard had issues on Safari browser.

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Alternatives Considered

SNS is much more customizable compared to SES and allows for many more delivery methods. While it is better for email-based notification services, not being able to send notifications via SMS limits your app functionality considerably. Being able to switch message delivery types is an invaluable tool for any application deployment

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Dylan Cauwels
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We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.

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Return on Investment

  • Positive from the cost savings of the service itself
  • Positive from the labor savings from both the ease of setup and learning curve of the programmers

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Dylan Cauwels
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  • iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
  • iZooto contributes a healthy chunk of our ad revenues.

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Pricing Details

Amazon SNS

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—

iZooto

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
Optional
$99*
1.  number of subscribers
Additional Pricing Details
User Engagement is at the heart of every business. It is the reason that drives business growth. Businesses focussing on creating contextual communication to engage users, will outpace everyone else. This is our mojo - to help you engage your users and create delightful moments. Yes, that really is our mission. We understand that whether you are small business or a large business or just a One-Person-Army, restricting number of websites per account where you wish to use iZooto is frustrating. For this precise reason, we have consciously stepped away from the number of websites per plan model. So when you create an account on iZooto, you can add any number of websites and any number of users to manage those web properties for yourself.