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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ambition

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Ambition is a sales gamification software solution offered by Ambition Inc.N/A

    Gusto

    Score8.9 out of 10
    N/AGusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.

    $49

    per month

    Pricing
    AmbitionGusto
    Editions & Modules
    No answers on this topic
    Simple: A streamlined set of automatic payroll features and benefits integrations
    $49/month + $6/mo per person
    per month
    Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
    $80/month + $12/mo per person
    per month
    Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
    $180/month + $22/mo per person
    per month
    Offerings
    Pricing Offerings
    AmbitionGusto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlease contact Ambition for pricing information.Gusto offers three pricing plans for payroll, benefits, and HR.
    More Pricing Information
    Community Pulse
    AmbitionGusto
    Considered Both Products
    Ambition Inc.
    No answer on this topic
    Gusto
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    563 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    464 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    576 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    316 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    376 Answers
    Features
    AmbitionGusto
    Sales Gamification
    Comparison of Sales Gamification features of Ambition and Gusto
    Feature
    Ambition
    8.6
    5 Ratings
    10% above category average
    Gusto
    -
    Ratings
    Sales contest templates10.05 Ratings00 Ratings
    Custom sales contests7.05 Ratings00 Ratings
    Team competitions8.05 Ratings00 Ratings
    Multiple competitions9.05 Ratings00 Ratings
    Contest flexibility9.05 Ratings00 Ratings
    Sales rep view9.05 Ratings00 Ratings
    Mobile game functionality7.03 Ratings00 Ratings
    Game notifications & updates9.04 Ratings00 Ratings
    Social competition / Game collaboration8.01 Ratings00 Ratings
    Sales game integration to Salesforce8.04 Ratings00 Ratings
    Sales performance reporting9.04 Ratings00 Ratings
    TV streaming10.04 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Ambition and Gusto
    Feature
    Ambition
    -
    Ratings
    Gusto
    9.1
    611 Ratings
    10% above category average
    Pay calculation00 Ratings9.5587 Ratings
    Support for external payroll vendors00 Ratings8.58 Ratings
    Benefit plan administration00 Ratings8.7417 Ratings
    Direct deposit files00 Ratings9.7592 Ratings
    Salary revision and increment management00 Ratings9.0462 Ratings
    Reimbursement management00 Ratings9.0196 Ratings
    Best Alternatives
    AmbitionGusto
    Small Businesses
    No answers on this topic
    Patriot Payroll
    Score8.6 out of 10
    Medium-sized Companies
    No answers on this topic
    APS
    Score5.7 out of 10
    Enterprises
    No answers on this topic
    ADP Streamline Payroll
    Score6.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AmbitionGusto
    Likelihood to Recommend
    9.0
    (5 ratings)
    9.1
    (633 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (14 ratings)
    Usability
    -
    (0 ratings)
    9.4
    (457 ratings)
    Support Rating
    10.0
    (1 ratings)
    4.2
    (27 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    AmbitionGusto
    Likelihood to Recommend
    Ambition Inc.
    Well suited: environments that crave social affirmation, social competition, or other organizations that can't incentivize success via compensation. Not well-suited: environments that support several similar roles that have different metrics. Example: we have 5 similar roles at my company that would benefit from Ambition, and each of these teams sits close to each other. It's challenging to customize Ambition to display multiple different roles with different metrics, rewards, and content. If you display the content on a screen in your office, it's best suited for only one role/team. Otherwise, you'll likely need to deploy Ambition to different teams separately, via a different account.
    Incentivized
    Read full review
    Gusto
    I think Gusto is well-suited for any business, big or small, to use for accounting purposes. It makes it easy to keep track of many things, such as pay stubs, benefits, paid time off, and much more. Where I could see it being less useful is maybe for enterprise businesses with way more employees.
    Incentivized
    Read full review
    Pros
    Ambition Inc.
    • Tracking multiple, relevant metrics
    • Competition between peers
    • Accuracy
    Incentivized
    Read full review
    Gusto
    • New employee/contractor onboarding - all the documents are stored and easily accessible (the same goes for off-boarding).
    • A one-click option for syncing hours worked with payroll.
    • The option to run payroll on auto-pilot.
    • Ensuring I'm tax compliant with the states we have employees in.
    • Always having digital records of payroll runs.
    Incentivized
    Read full review
    Cons
    Ambition Inc.
    • It goes down about once or twice a week
    Incentivized
    Read full review
    Gusto
    • Digital compliance tools for remote teams
    • Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
    • Benefits setup is unintuitive for startups
    • While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
    • Limited dashboard customization for remote workflows
    • As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
    Incentivized
    Read full review
    Likelihood to Renew
    Ambition Inc.
    No answers on this topic
    Gusto
    Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
    Read full review
    Usability
    Ambition Inc.
    No answers on this topic
    Gusto
    Gusto is pretty user-friendly, and the website is easy to navigate overall. They also offer good, responsive customer support and have helpful articles available when needed. So far, I have not had any major issues with the platform and am overall very happy with it.
    Incentivized
    Read full review
    Support Rating
    Ambition Inc.
    They are always quick to answer any questions that you may have.
    Read full review
    Gusto
    Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
    Incentivized
    Read full review
    Implementation Rating
    Ambition Inc.
    No answers on this topic
    Gusto
    Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
    Incentivized
    Read full review
    Alternatives Considered
    Ambition Inc.
    I have not tried alternatives to Ambition but could not see what additional changes or iterations another company could deploy that Ambition is not currently doing
    Incentivized
    Read full review
    Gusto
    While I never actually got to the point of trying out ADP, I had several conversations with an ADP representative, and it seemed that they would be able to provide the same (if not less) level of service for a significantly higher price
    Incentivized
    Read full review
    Return on Investment
    Ambition Inc.
    • We rolled out a new metrics launch AND Ambition at the same time. Metrics attainment has risen significantly.
    • Some reps love seeing the results publicly, and some despise it. It highly depends on the sales culture of your team. The "non-salesy" types at our company only want to know their own metrics, and not participate in sales competitions or publicize the results.
    Incentivized
    Read full review
    Gusto
    • Time tracking + payroll calculations me 30-60 minutes every time I run payroll.
    • Integrated workers' comp, so I didn't have to find an outside carrier and get quotes—it's all taken care of in the same platform.
    • Improved employee experience with onboarding.
    Incentivized
    Read full review
    ScreenShots

    Ambition Screenshots

    Screenshot of Big Screen Leaderboards, Big Time Results. Drive energy to your sales floor with real-time leaderboards, contests, and automated custom alerts.Screenshot of Data-Based Decision-Making, 24/7. Robust analytics helps you measure, in real-time, so you can improve. Unlock efficiency ratios for every rep and team in a single glance, so you know exactly who to coach on what.Screenshot of Sales Management Dashboards, Built To Win. Proactive alerts and real-time dashboards to power your sales floor. Lead confidently with critical, real-time insights into individual and team performance.Screenshot of Competitions To Drive Productivity (And Culture!). Sales is a whole lot more fun when you’re winning. Compete on smart metrics with contests you can spin up in minutes.  Incentivize your reps to win challenges, win fantasy leagues, and win deals.Screenshot of Your Sales Playbook, At Your Fingertips. Not all KPIs are created equal. Help your reps understand the daily activities that pace them to quota. Transform your sales culture from focusing solely on logging activities into improving the efficiency of activities with activity and objective scorecards that are proven to improve quota attainment.Screenshot of Measurable 1:1 Sales Coaching. 1:1 coaching for people-first organizations. Sales coaching sessions that are scheduled, held, and measured all in one place means that you can reduce your software stack, but increase the number of levers you have to pull when it comes to managing your team.

    Gusto Screenshots

    Screenshot of Gusto's automated payrollScreenshot of the time-off tracking interfaceScreenshot of the source of truth for HR data