TrustRadius

Amperity vs. FirstHive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amperity
Score 9.9 out of 10
N/A
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.N/A
FirstHive
Score 9.4 out of 10
N/A
Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. THe CDP uses Machine Learning for building unified customer identities and layering it with actionable campaign targeting recommendations to deliver Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & delivers a cross channel campaign…N/A
Pricing
AmperityFirstHive
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AmperityFirstHive
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AmperityFirstHive
Considered Both Products
Amperity
Verified User
Anonymous
Chose Amperity
Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good …
Verified User
Anonymous
Chose Amperity
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
FirstHive
Verified User
Anonymous
Chose FirstHive
FirstHive is the first software of its kind that I use. It was recommended to me by a colleague who told me he is very happy with it, but he uses it for professional and non-educational purposes (as is my case). Indeed, even at an educational level, it is software that works. …
Features
AmperityFirstHive
Tag Management
Comparison of Tag Management features of Product A and Product B
Amperity
9.1
Ratings
10% above category average
FirstHive
-
Ratings
Tag library10.00 Ratings00 Ratings
Tag variable mapping9.00 Ratings00 Ratings
Ease of writing custom tags9.00 Ratings00 Ratings
Rules-driven tag execution9.00 Ratings00 Ratings
Tag performance monitoring9.00 Ratings00 Ratings
Page load times10.00 Ratings00 Ratings
Mobile app tagging9.00 Ratings00 Ratings
Library of JavaScript extensions8.00 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Amperity
9.0
Ratings
10% above category average
FirstHive
-
Ratings
Standard visitor segmentation9.00 Ratings00 Ratings
Behavioral visitor segmentation10.00 Ratings00 Ratings
Traffic allocation control9.00 Ratings00 Ratings
Website personalization8.00 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Amperity
9.7
Ratings
17% above category average
FirstHive
-
Ratings
Account Scoring9.00 Ratings00 Ratings
Customer Data Governance10.00 Ratings00 Ratings
Data Connectors9.00 Ratings00 Ratings
Data Enhancement10.00 Ratings00 Ratings
Data Ingestion10.00 Ratings00 Ratings
Data Storage10.00 Ratings00 Ratings
Data Visibility10.00 Ratings00 Ratings
Event Data9.00 Ratings00 Ratings
Identity Resolution10.00 Ratings00 Ratings
Best Alternatives
AmperityFirstHive
Small Businesses
Bloomreach
Bloomreach
Score 9.2 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
Medium-sized Companies
Bloomreach
Bloomreach
Score 9.2 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
Enterprises
Bloomreach
Bloomreach
Score 9.2 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AmperityFirstHive
Likelihood to Recommend
9.0
(0 ratings)
9.4
(0 ratings)
User Testimonials
AmperityFirstHive
Likelihood to Recommend
Amperity is best suited for enterprises looking for refined analytics CDPs. It does not have campaign or delivery capabilities but makes up for that through the plethora of third-party integration it offers. The pricing is very attractive and it offers various usage-based tiers which are ideal for even small and mid-sized enterprises. Lastly, the software itself is very easy to use and marketers will enjoy the dashboard UI/UX and various reporting features it has.
Verified User
Anonymous
Read full review
It is well suited for all B2B and B2C industries to manage customers data and execute inbound campaigns
Deepak HM | TrustRadius Reviewer
Deepak HM
Senior Manager - Digital Marketing
Read full review
Pros
  • Real-time insights are spot on with minimal millisecond differences
  • Customer profile creation is on point with very good data unification capabilities
  • Data ingestion from multiple sources and cleaning of PII data
  • The insights engine is highly refined even having behavioural insights capability
Verified User
Anonymous
Read full review
  • Data segmentation
  • Data push without uploading to Facebook and Google ads platforms
  • Inbound marketing campaigns execution without uploading our precious data into 3rd party platforms
  • Email and SMS autiomation
Deepak HM | TrustRadius Reviewer
Deepak HM
Senior Manager - Digital Marketing
Read full review
Cons
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Verified User
Anonymous
Read full review
  • Loading time
  • Ease of integration
Deepak HM | TrustRadius Reviewer
Deepak HM
Senior Manager - Digital Marketing
Read full review
Alternatives Considered
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Verified User
Anonymous
Read full review
FirstHive is the first software of its kind that I use. It was recommended to me by a colleague who told me he is very happy with it, but he uses it for professional and non-educational purposes (as is my case). Indeed, even at an educational level, it is software that works. It would be helpful to create an educational version with fewer features and a more affordable price.
Verified User
Anonymous
Read full review
Return on Investment
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Verified User
Anonymous
Read full review
  • EDM campaigns improved a lot with 20% increment in leads
  • SMS open rate has improved with tracking clicks options to optimize the campaign
Deepak HM | TrustRadius Reviewer
Deepak HM
Senior Manager - Digital Marketing
Read full review
ScreenShots