Amperity vs. Informatica Cloud Data Quality

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amperity
Score 9.4 out of 10
N/A
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.N/A
Informatica Cloud Data Quality
Score 6.1 out of 10
N/A
The vendor states that Informatica Data Quality empowers companies to take a holistic approach to managing data quality across the entire organization, and that with Informatica Data Quality, users are able to ensure the success of data-driven digital transformation initiatives and projects across users, types, and scale, while also automating mission-critical tasks.N/A
Pricing
AmperityInformatica Cloud Data Quality
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AmperityInformatica Cloud Data Quality
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AmperityInformatica Cloud Data Quality
Tag Management
Comparison of Tag Management features of Product A and Product B
Amperity
9.1
1 Ratings
10% above category average
Informatica Cloud Data Quality
-
Ratings
Tag library10.01 Ratings00 Ratings
Tag variable mapping9.01 Ratings00 Ratings
Ease of writing custom tags9.01 Ratings00 Ratings
Rules-driven tag execution9.01 Ratings00 Ratings
Tag performance monitoring9.01 Ratings00 Ratings
Page load times10.01 Ratings00 Ratings
Mobile app tagging9.01 Ratings00 Ratings
Library of JavaScript extensions8.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Amperity
9.0
1 Ratings
10% above category average
Informatica Cloud Data Quality
-
Ratings
Standard visitor segmentation9.01 Ratings00 Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
Traffic allocation control9.01 Ratings00 Ratings
Website personalization8.01 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Amperity
9.7
1 Ratings
14% above category average
Informatica Cloud Data Quality
-
Ratings
Account Scoring9.01 Ratings00 Ratings
Customer Data Governance10.01 Ratings00 Ratings
Data Connectors9.01 Ratings00 Ratings
Data Enhancement10.01 Ratings00 Ratings
Data Ingestion10.01 Ratings00 Ratings
Data Storage10.01 Ratings00 Ratings
Data Visibility10.01 Ratings00 Ratings
Event Data9.01 Ratings00 Ratings
Identity Resolution10.01 Ratings00 Ratings
Data Quality
Comparison of Data Quality features of Product A and Product B
Amperity
-
Ratings
Informatica Cloud Data Quality
8.9
6 Ratings
2% above category average
Data source connectivity00 Ratings9.36 Ratings
Data profiling00 Ratings9.26 Ratings
Master data management (MDM) integration00 Ratings8.96 Ratings
Data element standardization00 Ratings8.26 Ratings
Match and merge00 Ratings8.76 Ratings
Address verification00 Ratings9.06 Ratings
Best Alternatives
AmperityInformatica Cloud Data Quality
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
HubSpot Operations Hub
HubSpot Operations Hub
Score 8.1 out of 10
Medium-sized Companies
Klaviyo
Klaviyo
Score 8.9 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
Enterprises
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AmperityInformatica Cloud Data Quality
Likelihood to Recommend
9.0
(2 ratings)
9.2
(20 ratings)
Likelihood to Renew
-
(0 ratings)
6.6
(14 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AmperityInformatica Cloud Data Quality
Likelihood to Recommend
Amperity
I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer. Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
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Informatica
Helps to increase productivity, optimize costs, and democratize data across multiple cloud environments with cloud ETL and ELT. Capacity to integrate data sources at scale and with ease. Has cloud data integration capabilities that cover diverse sets of patterns, use cases, and users ensuring we have well-architected and seamless automated data pipelines.
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Pros
Amperity
  • Real-time insights are spot on with minimal millisecond differences
  • Customer profile creation is on point with very good data unification capabilities
  • Data ingestion from multiple sources and cleaning of PII data
  • The insights engine is highly refined even having behavioural insights capability
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Informatica
  • The matching algorithms in IDQ are very powerful if you understand the different types that they offer (e.g., Hamming Distance, Jaro, Bigram, etc..). We had to play around with it to see which best suit our own needs of identifying and eliminating duplicate customers. Setting up the whole process (e.g., creating the KeyGenerator Transformation, setting up the matching threshold, etc..) can be somewhat time consuming and a challenge if you don't first standardize your data.
  • The integration with PowerCenter is great if you have both. You can either import your mappings directly to PowerCenter or to an XML file. The only downside is that some of the transformations are unique to IDQ, so you are not really able to edit them once in PowerCenter.
  • The standardizer transformation was key in helping us standardize our customer data (e.g., names, addresses, etc..). It was helpful due to having create a reference table containing the standardized value and the associated unstandardized values. What was great was that if you used Informatica Analyst, a business analyst could login and correct any of the values.
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Cons
Amperity
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
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Informatica
  • Several partnerships diminishing the value of technologies
  • Unable to get list of objects from Repository (like sources & targets) that don't have any dependency
  • Scheduling: The built-in scheduling tool has many constraints such as handling Unix/VB scripts etc. Most enterprises use third party tools for this.
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Likelihood to Renew
Amperity
No answers on this topic
Informatica
As pointed out earlier, due all the robust features IDQ has, our use f the product is successful and stable. IDQ is being used in multiple sources (from CRM application and in batch mode). As this is an iterative process, we are looking to improve our system efficiency using IDQ.
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Usability
Amperity
No answers on this topic
Informatica
Easy to use not only for developers but also business users
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Reliability and Availability
Amperity
No answers on this topic
Informatica
The application works well except an occasional error out while using the system. It usually gets fixed when restarting the Infa server
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Performance
Amperity
No answers on this topic
Informatica
Performance works just fine. It was able to load 200+ business terms, 150+ DQ automation, etc. very well.
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Alternatives Considered
Amperity
Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.
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Informatica
Informatica Data Quality has a wide range of cleansing features, that are detailed, professional, and accurate in scaling down the required database. Further, Informatica Data Quality ensures there is proper collaboration, and this fosters businesses to have the freedom of working closely with several programs. Finally, Informatica Data Quality design is authentic and allows personalization.
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Scalability
Amperity
No answers on this topic
Informatica
Scalability works as expected and it is truly an enterprise system.
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Return on Investment
Amperity
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
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Informatica
  • Integration with tools like PowerCenter helped faster delivery of product, and at the same time conversion
  • Reduce overall project cost due to bad data , bad quality, exceptions identified nearing go-live and post production
  • Employee efficiency is increased exponentially due to more automated, customized tool
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ScreenShots