Likelihood to Recommend Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.
Read full review For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you. It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions. It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.
Read full review Pros Feature analytics - measuring frequency of usage Time taken by users to convert in funnels Actions that drive certain user behaviors in funnels via correlation Actions that lead to user drop off in funnels via correlation Comparing behavior of two custom user cohorts Read full review Easy for all levels of employees to use. Fast implementation with immediate learnings. Read full review Cons Some more clarity and examples of implementation with GDPR in mind Some segregation inside user properties can be difficult to implement Splicing information inside funnels could be more intuitive User support for the cheaper tiers is hard to access Pricing transparency really needs to be improved Read full review We are incredibly happy with the tool as is. Read full review Support Rating I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
Read full review Read full review Alternatives Considered It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
Read full review We decided not to pursue alternates to Lexer based on: 1. Value proposition. Lexer had the greatest value. 2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable. 3. User interface. Lexer has done an incredible job making their tool extremely simple to use.
Read full review Return on Investment It collects data of great importance which allows to make product improvements. It easily identifies problems a user may have with the product. The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions. Read full review We're able to create strategies around lapsed customers and return this consumer subset to revenue. We're able to more easily identify consumer purchasing habits to create customer journeys. Read full review ScreenShots