Amplitude is easy to use and easy to learn
November 07, 2019

Amplitude is easy to use and easy to learn

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Amplitude Analytics

Amplitude is used heavily by both our product teams and our marketing teams at HubSpot but the rest of the business uses it as well. We use it to provide product-specific metrics for things such as sign-up to product usage. It is a great tool for understanding how different cohorts of users are interacting with your products and what certain factors influence those product metrics like usage and retention.

Pros

  • Charts - I love the charting elements from Amplitude because they are simple and intuitive.
  • Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
  • Cohorts - These make segmenting data easy and this is key in the analysis.

Cons

  • Cohorts - While they are great, importing cohorts for us has been a pain because we need to convert to AmplitudeID's a lot of the time.
  • Knowing your event schema is critical to getting the most out of Amplitude. While not necessarily Amplitude's fault it can be a big hinderance.
  • They have dashboards but the dashboard functionality is limited.
  • With Amplitude, we can make informed decisions based on the way that users are interacting with the product.
  • It helps us deduce issues users have with the product by understanding the events and touch points users have. For example, we can troubleshoot when certain things are broken using Amplitude.
I find Amplitude much easier to use than Mixpanel or GA are. The UX is easy to grasp and as long as you have an intuitive set-up or good documentation on how your events are set up it makes for quick onboarding. Looker does a better job of easily allowing customization with SQL and calculations but it isn't as user-friendly.
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Do you think Amplitude Analytics delivers good value for the price?

Yes

Are you happy with Amplitude Analytics's feature set?

Yes

Did Amplitude Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Amplitude Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Amplitude Analytics again?

Yes

Amplitude is great for doing individual-based metrics and analytics. It is great for determining where the majority of your sign-ups for a product are coming from or figuring out where the dropoff would be for users going through a certification. We don't use it for our business metrics like MRR or Customer Dollar Retention because it doesn't do as good a job of connecting group/portal/company data.

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