Item: Amplitude Analytics
Rating: 9
Author: Verified User

Overall Satisfaction with Amplitude Analytics

Use Cases and Deployment Scope

Amplitude has been my organization's primary solution to the challenge of gathering insights about our customers that can inform our product strategy. Our key priority is to know our customers better at all stages of their engagement, and Amplitude provides the data we need to drive good product decisions. We've currently implemented over 50 events mapped to core site experiences and pathways that we want to gather data on, to assess if those product areas are meeting their KPIs.

Pros and Cons

Pros

Self-serve, actionable analytics on in-product customer behavior delivered quickly
Deep exploration of customer behavior data with multiple segmentation options, funnels, etc
Scalable & built for team adoption
Allows data governance by product & non-technical users

Cons

Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors

Return on Investment

One of my organization's key priorities is data-driven innovation; Amplitude has given us the toolset we need to measure our KPIs more effectively
Allowed us to reinvest time that would usually be spent by our data analysts gathering insights for product, back into priority work
Mitigate risk by spotting anomalous behavior that could indicate a product failure or bug

Usability

The barrier for entry with Amplitude is somewhat steep due to the depth and comprehensiveness of its features. I benefitted greatly from having team members who were already familiar with Amplitude, but I could see the feature set being somewhat overwhelming to a new user. That being said, Amplitude does a great job at leading users through its UI with focused, helpful tooltips and insights. And once I had the basics down, I found the process of pairing with engineering to add events and properties to actually be quite straightforward.

Alternatives Considered

Mixpanel

Mixpanel was the top competitor to Amplitude when my organization was reviewing analytics tools. We went with Amplitude because it was more robust when it came to experimentation features and proactive insights. Amplitude also had an edge in team collaboration and data governance. We were able to invite more users in both the product and technical domains to different workspaces (both production and development environments) and allow them to take ownership of their own events and data sets.

Key Insights

Do you think Amplitude Analytics delivers good value for the price?

Yes

Are you happy with Amplitude Analytics's feature set?

Yes

Did Amplitude Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Amplitude Analytics go as expected?

Yes

Would you buy Amplitude Analytics again?

Yes

Other Software Used

Miro

Likelihood to Recommend

I would highly recommend Amplitude to people in the product and business analytics domains who have a need for deep, data-driven insights into customer behavior, accessible in a self-service platform. Amplitude stands out in its comprehensiveness and flexibility; once events are implemented, there are a multitude of options to combine, track, form journeys, and dive deeper into user behavior. Though the barrier for entry is a little bit steep, Amplitude is more friendly to non-technical users than other business insight platforms, without compromising the effectiveness of the analysis tools.

Amplitude may not be best suited for web marketing analytics - traffic, page views, etc - since it is more focused on full-platform product analytics.

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