AppFollow vs. SurferSEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppFollow
Score 8.4 out of 10
N/A
AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.N/A
SurferSEO
Score 8.9 out of 10
N/A
SurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.N/A
Pricing
AppFollowSurferSEO
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppFollowSurferSEO
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AppFollowSurferSEO
Top Pros
Top Cons
Features
AppFollowSurferSEO
SEO
Comparison of SEO features of Product A and Product B
AppFollow
10.0
3 Ratings
25% above category average
SurferSEO
7.7
2 Ratings
1% below category average
Keyword analysis10.03 Ratings8.02 Ratings
Competitive analysis10.02 Ratings7.02 Ratings
SERP ranking tracking00 Ratings10.01 Ratings
Page grader00 Ratings8.02 Ratings
Site audit / diagnostics00 Ratings10.01 Ratings
Task management00 Ratings3.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
AppFollow
9.0
2 Ratings
17% above category average
SurferSEO
7.0
1 Ratings
8% below category average
Local SEO8.01 Ratings6.01 Ratings
Mobile SEO10.01 Ratings7.01 Ratings
Global SEO9.01 Ratings8.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
AppFollow
10.0
2 Ratings
17% above category average
SurferSEO
7.0
1 Ratings
18% below category average
Multi-domain support10.01 Ratings7.01 Ratings
Integration with web analytics tools10.02 Ratings00 Ratings
Best Alternatives
AppFollowSurferSEO
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppFollowSurferSEO
Likelihood to Recommend
9.0
(3 ratings)
8.0
(2 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AppFollowSurferSEO
Likelihood to Recommend
AppFollow
AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
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Surfer
Surfer is well suited for:
  • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
  • To identify NLP terms and the frequency of terms to be added to the page
  • To find internal linking opportunities
  • To plan pillar pages/topic clusters
Surfer is not a tool for
  • Technical SEO
  • Crawl Audits
  • Serp / Keyword Tracking
  • Project Management
Read full review
Pros
AppFollow
  • Imports reviews to Zendesk.
  • Provides date specific reporting.
  • Allows you to quickly see positive and negative reviews.
  • Allows you to track how your responses are affecting your review score.
Read full review
Surfer
  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Read full review
Cons
AppFollow
  • Analytic tool for organic traffic
  • Add more countries
  • App Featuring for Google Play
Read full review
Surfer
  • AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective
  • Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model
  • Backlinks: Surfer does have a backlink crawler, but it's quite limited
Read full review
Support Rating
AppFollow
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
Read full review
Surfer
No answers on this topic
Alternatives Considered
AppFollow
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
Read full review
Surfer
Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
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Return on Investment
AppFollow
  • Increased efficiency.
  • Allows us to respond to reviews faster.
  • Allows us to target negative reviews when an update is made.
Read full review
Surfer
  • Surfer has been a key tool in the past to help us rank many clients
  • We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer
  • The results from using surfer on an article were easily seen within 3 months on average.
Read full review
ScreenShots