AppFollow vs. Textmetrics

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.

Incentivized

I honestly can't think of a scenario where WebTextTool (TextMetrics) would not be valuable for anyone writing content intended for publishing either online or in print media. If the intent is for print media, then even if you completely ignore the SEO section of the analysis, all of the other analysis tools intended for content are incredibly insightful and helpful. These days, even print media almost always ends up online in some form or another on the publisher's website or in a digital format of the publication. So the SEO tools can still give a little boost in reworking or rewording some parts to make sure they will be effective not only in print but online as well.

Incentivized

• Imports reviews to Zendesk.
• Provides date specific reporting.
• Allows you to quickly see positive and negative reviews.
• Allows you to track how your responses are affecting your review score.

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• Tracks the exact page ranking
• Optimizes SEO on-page in detail and with a number of measures, including a readability metric.
• Tracking website content with a website ranking system

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• Analytic tool for organic traffic
• Add more countries
• App Featuring for Google Play

Incentivized

• WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
• The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
• This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.

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Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

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I only had to reach out to TexMetrics once when initially getting my account setup after signing up. The response was swift, and they addressed my question completely. I've had no other issues since I began using TextMetrics, so based on that one interaction, I have to give them a great score. I assume that it is still the same as when I reached out that one time (at least I hope it is!).

Incentivized

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

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WebTextTool plugin works like a charm, but it should better integrate with Yoast, as it would create a huge benefit.

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• Increased efficiency.
• Allows us to respond to reviews faster.
• Allows us to target negative reviews when an update is made.

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• My organic traffic has improved 11% every month

Incentivized