What users are saying about
3 Ratings
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Score 7.9 out of 100
6 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

AppFollow

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
Sam Lepak | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

I honestly can't think of a scenario where WebTextTool (TextMetrics) would not be valuable for anyone writing content intended for publishing either online or in print media. If the intent is for print media, then even if you completely ignore the SEO section of the analysis, all of the other analysis tools intended for content are incredibly insightful and helpful. These days, even print media almost always ends up online in some form or another on the publisher's website or in a digital format of the publication. So the SEO tools can still give a little boost in reworking or rewording some parts to make sure they will be effective not only in print but online as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

AppFollow
9.9
Textmetrics (formerly Webtexttool)
9.7
Keyword analysis
AppFollow
9.9
Textmetrics (formerly Webtexttool)
9.8
Competitive analysis
AppFollow
9.9
Textmetrics (formerly Webtexttool)
8.0
Backlink management
AppFollow
Textmetrics (formerly Webtexttool)
10.0
Page grader
AppFollow
Textmetrics (formerly Webtexttool)
10.0
Site audit / diagnostics
AppFollow
Textmetrics (formerly Webtexttool)
10.0
Site recommendations
AppFollow
Textmetrics (formerly Webtexttool)
10.0
Task management
AppFollow
Textmetrics (formerly Webtexttool)
10.0

SEO Channels

AppFollow
9.0
Textmetrics (formerly Webtexttool)
10.0
Local SEO
AppFollow
8.0
Textmetrics (formerly Webtexttool)
10.0
Mobile SEO
AppFollow
10.0
Textmetrics (formerly Webtexttool)
Global SEO
AppFollow
9.0
Textmetrics (formerly Webtexttool)
10.0

SEO Platform & Account Management

AppFollow
10.0
Textmetrics (formerly Webtexttool)
Integration with web analytics tools
AppFollow
10.0
Textmetrics (formerly Webtexttool)

Pros

AppFollow

  • Monitor app performance across markets and keyword ranking
  • Tool for reviews and customer support
  • Tool for app page optimization
Nika Grigoreva | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • Tracks the exact page ranking
  • Optimizes SEO on-page in detail and with a number of measures, including a readability metric.
  • Tracking website content with a website ranking system
Cuong Tran | TrustRadius Reviewer

Cons

AppFollow

  • Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
  • I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.
Sam Lepak | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
  • The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
  • This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.
Anonymous | TrustRadius Reviewer

Support Rating

AppFollow

AppFollow 10.0
Based on 1 answer
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
Nika Grigoreva | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

Textmetrics (formerly Webtexttool) 10.0
Based on 2 answers
I only had to reach out to TexMetrics once when initially getting my account setup after signing up. The response was swift, and they addressed my question completely. I've had no other issues since I began using TextMetrics, so based on that one interaction, I have to give them a great score. I assume that it is still the same as when I reached out that one time (at least I hope it is!).
Anonymous | TrustRadius Reviewer

Alternatives Considered

AppFollow

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
Sam Lepak | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

WebTextTool plugin works like a charm, but it should better integrate with Yoast, as it would create a huge benefit.
Cuong Tran | TrustRadius Reviewer

Return on Investment

AppFollow

  • AppFollow helps to improve organic growth for the App Store and Google Play.
  • AppFollow helps to measure organic traffic.
Nika Grigoreva | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • My organic traffic has improved 11% every month
Cuong Tran | TrustRadius Reviewer

Screenshots

Pricing Details

AppFollow

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Textmetrics (formerly Webtexttool)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AppFollow
7.9
Textmetrics (formerly Webtexttool)
10.0

Support Rating

AppFollow
10.0
Textmetrics (formerly Webtexttool)
10.0

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