What users are saying about
25 Ratings
2 Ratings
25 Ratings
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Score 7.9 out of 101
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Likelihood to Recommend

AppNexus

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.
No photo available

PubMatic

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
PubMatic
Data Transfer
AppNexus
3.0
PubMatic
DSP integration
AppNexus
3.6
PubMatic

Ad Campaigns

AppNexus
5.1
PubMatic
Ad campaign creation
AppNexus
5.3
PubMatic
Ad deployment
AppNexus
5.0
PubMatic
Display advertising
AppNexus
5.0
PubMatic
Ad display and retargeting segmentation
AppNexus
5.0
PubMatic
Sequence targeting
AppNexus
5.0
PubMatic

Ad Reporting & Analytics

AppNexus
5.3
PubMatic
Ad dashboards
AppNexus
5.0
PubMatic
Ad performance reports
AppNexus
5.0
PubMatic
Ad conversion tracking
AppNexus
4.5
PubMatic
Ad attribution reporting
AppNexus
4.5
PubMatic
Cross-channel ad management
AppNexus
4.6
PubMatic
Ad forecasting and optimization
AppNexus
8.0
PubMatic

Pros

AppNexus

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
No photo available

PubMatic

No answers on this topic

Cons

AppNexus

  • The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.
No photo available

PubMatic

  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available

PubMatic

PubMatic 1.0
Based on 1 answer
We have already cancelled.
No photo available

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

PubMatic

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

PubMatic

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
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PubMatic

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

PubMatic

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

PubMatic

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

No photo available

PubMatic

We regret using PubMatic and are happy with our choice to move forward onto a better company.
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Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

PubMatic

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • Allowed us to create better strategoies for clients besides buying directly with Publishers
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PubMatic

  • Increased problem areas
  • Decreased productivity.
No photo available

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PubMatic

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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