AppNexus vs. PubMatic
AppNexus vs. PubMatic
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
AppNexus | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A | |
PubMatic | N/A | PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations. | N/A |
AppNexus | PubMatic | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
AppNexus | PubMatic | |
---|---|---|
Top Pros |
| No answers on this topic |
Top Cons |
|
|
AppNexus | PubMatic | |||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Ad Network Integration |
| |||||||||||||||||||||
Ad Campaigns |
| |||||||||||||||||||||
Ad Reporting & Analytics |
|
AppNexus | PubMatic | |
---|---|---|
Small Businesses | Google Ad Manager Score 8.6 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
AppNexus | PubMatic | |
---|---|---|
Likelihood to Recommend | 8.0 (16 ratings) | 1.0 (1 ratings) |
Likelihood to Renew | 4.0 (6 ratings) | 1.0 (1 ratings) |
Usability | 5.0 (2 ratings) | - (0 ratings) |
Availability | 10.0 (1 ratings) | - (0 ratings) |
Performance | 10.0 (1 ratings) | - (0 ratings) |
Support Rating | 6.0 (1 ratings) | - (0 ratings) |
Online Training | 2.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 5.0 (1 ratings) | - (0 ratings) |
Configurability | 5.0 (1 ratings) | - (0 ratings) |
Ease of integration | 5.0 (1 ratings) | - (0 ratings) |
Product Scalability | 5.0 (1 ratings) | - (0 ratings) |
Vendor post-sale | 6.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 4.0 (1 ratings) | - (0 ratings) |
AppNexus | PubMatic | |
---|---|---|
Likelihood to Recommend | AppNexus | PubMatic |
Pros | AppNexus | PubMatic No answers on this topic |
Cons | AppNexus | PubMatic |
Likelihood to Renew | AppNexus | PubMatic |
Usability | AppNexus | PubMatic No answers on this topic |
Reliability and Availability | AppNexus | PubMatic No answers on this topic |
Performance | AppNexus | PubMatic No answers on this topic |
Support Rating | AppNexus | PubMatic No answers on this topic |
Online Training | AppNexus | PubMatic No answers on this topic |
Alternatives Considered | AppNexus | PubMatic |
Scalability | AppNexus | PubMatic No answers on this topic |
Return on Investment | AppNexus | PubMatic |
ScreenShots |