What users are saying about
25 Ratings
2 Ratings
25 Ratings
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Score 8 out of 101
2 Ratings
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Score 7 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

PubMatic

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
PubMatic
Data Transfer
AppNexus
3.0
PubMatic
DSP integration
AppNexus
3.6
PubMatic

Ad Campaigns

AppNexus
5.1
PubMatic
Ad campaign creation
AppNexus
5.4
PubMatic
Ad deployment
AppNexus
5.0
PubMatic
Display advertising
AppNexus
5.0
PubMatic
Ad display and retargeting segmentation
AppNexus
5.0
PubMatic
Sequence targeting
AppNexus
5.0
PubMatic

Ad Reporting & Analytics

AppNexus
5.2
PubMatic
Ad dashboards
AppNexus
5.0
PubMatic
Ad performance reports
AppNexus
5.0
PubMatic
Ad conversion tracking
AppNexus
4.5
PubMatic
Ad attribution reporting
AppNexus
4.5
PubMatic
Cross-channel ad management
AppNexus
4.6
PubMatic
Ad forecasting and optimization
AppNexus
8.0
PubMatic

Pros

  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo
No answers on this topic

Cons

  • The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.
No photo available
  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available
PubMatic1.0
Based on 1 answer
We have already cancelled.
No photo available

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

No photo available
We regret using PubMatic and are happy with our choice to move forward onto a better company.
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
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  • Increased problem areas
  • Decreased productivity.
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PubMatic

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details