What users are saying about
25 Ratings
3 Ratings
25 Ratings
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Score 8 out of 101
3 Ratings
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Score 6 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Videology

All work was done online
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Videology
Data Transfer
AppNexus
3.0
Videology
DSP integration
AppNexus
3.6
Videology

Ad Campaigns

AppNexus
5.1
Videology
Ad campaign creation
AppNexus
5.4
Videology
Ad deployment
AppNexus
5.0
Videology
Display advertising
AppNexus
5.0
Videology
Ad display and retargeting segmentation
AppNexus
5.0
Videology
Sequence targeting
AppNexus
5.0
Videology

Ad Reporting & Analytics

AppNexus
5.2
Videology
Ad dashboards
AppNexus
5.0
Videology
Ad performance reports
AppNexus
5.0
Videology
Ad conversion tracking
AppNexus
4.5
Videology
Ad attribution reporting
AppNexus
4.5
Videology
Cross-channel ad management
AppNexus
4.6
Videology
Ad forecasting and optimization
AppNexus
8.0
Videology

Pros

  • I only have experience using the reporting function in AppNexus which worked very well. I cannot speak so much for their cloud based platform.
No photo available
  • Delivery
  • Support
  • Quality
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Cons

  • The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
  • The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
No photo available
No answers on this topic

Likelihood to Renew

AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available
Videology8.0
Based on 1 answer
Videology was friendly and helpful during the process
No photo available

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

No photo available
Better support than alternative ad networks.
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • As long as you maintain quality and hard work the results with AppNexus is unbelievable.
  • The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
  • AppNexus has designed in such a way to give better customer service.
Lakshman Srivatsava Annadevara profile photo
  • More exposure
No photo available

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Videology

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details