What users are saying about

AppNexus

25 Ratings

Videology

3 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

Videology

3 Ratings
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Score 6 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Videology

All work was done online
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Videology
Data Transfer
AppNexus
3.0
Videology
DSP integration
AppNexus
3.6
Videology

Ad Campaigns

AppNexus
5.1
Videology
Ad campaign creation
AppNexus
5.4
Videology
Ad deployment
AppNexus
5.0
Videology
Display advertising
AppNexus
5.0
Videology
Ad display and retargeting segmentation
AppNexus
5.0
Videology
Sequence targeting
AppNexus
5.0
Videology

Ad Reporting & Analytics

AppNexus
5.2
Videology
Ad dashboards
AppNexus
5.0
Videology
Ad performance reports
AppNexus
5.0
Videology
Ad conversion tracking
AppNexus
4.5
Videology
Ad attribution reporting
AppNexus
4.5
Videology
Cross-channel ad management
AppNexus
4.6
Videology
Ad forecasting and optimization
AppNexus
8.0
Videology

Pros

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
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  • Delivery
  • Support
  • Quality
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Cons

  • Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
  • Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
  • There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.
Lakshman Srivatsava Annadevara profile photo
No answers on this topic

Likelihood to Renew

AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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Videology8.0
Based on 1 answer
Videology was friendly and helpful during the process
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Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo
Better support than alternative ad networks.
No photo available

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • Allowed us to create better strategoies for clients besides buying directly with Publishers
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  • More exposure
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Videology

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details