What users are saying about
25 Ratings
3 Ratings
25 Ratings
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Score 7.9 out of 101
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101

Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Videology

All work was done online
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Videology
Data Transfer
AppNexus
3.0
Videology
DSP integration
AppNexus
3.6
Videology

Ad Campaigns

AppNexus
5.1
Videology
Ad campaign creation
AppNexus
5.3
Videology
Ad deployment
AppNexus
5.0
Videology
Display advertising
AppNexus
5.0
Videology
Ad display and retargeting segmentation
AppNexus
5.0
Videology
Sequence targeting
AppNexus
5.0
Videology

Ad Reporting & Analytics

AppNexus
5.3
Videology
Ad dashboards
AppNexus
5.0
Videology
Ad performance reports
AppNexus
5.0
Videology
Ad conversion tracking
AppNexus
4.5
Videology
Ad attribution reporting
AppNexus
4.5
Videology
Cross-channel ad management
AppNexus
4.6
Videology
Ad forecasting and optimization
AppNexus
8.0
Videology

Pros

AppNexus

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
No photo available

Videology

  • Delivery
  • Support
  • Quality
No photo available

Cons

AppNexus

  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
No photo available

Videology

No answers on this topic

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available

Videology

Videology 8.0
Based on 1 answer
Videology was friendly and helpful during the process
No photo available

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Videology

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Videology

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Videology

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Videology

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Videology

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
No photo available

Videology

Better support than alternative ad networks.
No photo available

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Videology

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • Allowed us to create better strategoies for clients besides buying directly with Publishers
No photo available

Videology

  • More exposure
No photo available

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Videology

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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