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Apptentive, now part of Alchemer vs. Oracle Moat Measurement

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apptentive, now part of Alchemer

    Score8 out of 10
    N/AApptentive was an app used to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Apptentive was acquired by Alchemer in 2023, and is no longer available. Its features are provided by Alchemer Mobile.N/A

    Oracle Moat Measurement

    Score9 out of 10
    N/AMoat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.N/A
    Pricing
    Apptentive, now part of AlchemerOracle Moat Measurement
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Apptentive, now part of AlchemerOracle Moat Measurement
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
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    User Ratings
    Apptentive, now part of AlchemerOracle Moat Measurement
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.3
    (2 ratings)
    User Testimonials
    Apptentive, now part of AlchemerOracle Moat Measurement
    Likelihood to Recommend
    Discontinued Products
    Apptentive is well suited for getting more feedback from mobile app users. It has all the tools to ask the right questions at the right time. It's less appropriate for simply an app metrics solution. While it provides metrics other mobile platforms would be better at compiling the correct metrics needed for insights.
    Incentivized
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    Oracle
    Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
    Incentivized
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    Pros
    Discontinued Products
    • Push notifications for app store reviews.
    • Targeted interactions based on in-app events.
    • Easy in-app messaging service for direct access to our support team.
    Incentivized
    Read full review
    Oracle
    • Breaks down how well each creative has done in a campaign.
    • Allows us to see the progress of a campaign through its time live.
    • Can easily be organized to pull the data you're looking for.
    • Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Apptentive's metrics aren't as customizable as we would like but what it does measure it does a good job at.
    • Managing multiple apps (iOS and Android) can make for extra work because you're duplicating work on Notes and Events.
    • Finding the right way to interact can take multiple tests, surfacing best practices across the industry would be a help.
    Incentivized
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    Oracle
    • I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
    • You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
    • Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    We thought about Firebase, but we ultimately selected Apptentive because it is brand-agnostic. Using a Google app for an iOS application could have proved disastrous if the support for iOS had been lost down the line.
    Incentivized
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    Oracle
    Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
    Incentivized
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    Return on Investment
    Discontinued Products
    • Apptentive has helped us increase our app store ratings which results in better listings in search results, etc.
    • Apptentive has helped give us better insights from our users.
    • Apptentive has helped us better manage emergencies that we can address without an App Store update now.
    Incentivized
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    Oracle
    • It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
    • Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
    • Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
    Incentivized
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    ScreenShots

    Apptentive, now part of Alchemer Screenshots

    Screenshot of Sentiment and Topic Analysis - The Apptentive dashboard provides key insights into who customers are, what they care about, and how to communicate with them. Apptentive works from day one using machine learning and semantic analysis to bubble up key trends, so the user can stop guessing what customers want and recognize issues not readily seen.Screenshot of The Love Dialog shows how customers feel about a brand and mobile experience by asking one simple question, ‘Do you love our company?’. The Love Dialog allows users to track and analyze customer sentiment over time, and by app version.Screenshot of Apptentive’s Surveys can be changed without updating the app. Collect quantitative data and qualitative information with a tap. Optimized for mobile with in-depth targeting, gather thousands of responses to make faster data-driven decisions.